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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

75% of marketers surveyed say AI and automation help them spend less time on manual tasks, which means more time on the creative parts of their jobs they enjoy most. Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. How to Use AI in B2B Marketing 1.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

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10 Ways Marketers Can Harness the Power of ChatGPT

SMEI

With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions. This helps drive engagement, which contributes to better customer relationships and ultimately more conversions.

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Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

Hubspot Marketing

Most public artificial intelligence runs off information fed from its users and the internet — and I think we all know we can’t trust everything we read online. With generative AI, you can dramatically reduce your press release and pitch writing time (and maybe even Carpal Tunnel Syndrome). It’s free and effortless for you to maintain.

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The Best 14 Website Plugins in 2019

Hubspot Marketing

Simply set one up, and your site can run smoother and offer features your users want. I'm going to run through a couple of fantastic plugins for different goals below, but first, let's dive into some general rules on how to find the best plugin for your site. The beauty of website plugins is in their simplicity. Image Source.

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Every marketer’s essential guide to conversational marketing

Use Insider

What is conversational marketing? Conversational marketing is an approach to customer engagement that uses real-time conversations and personalized interactions to facilitate a more direct and meaningful connection between businesses and their customers. Here are six reasons why: 1.