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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. AI copy generation/writing.

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How to get your email marketing ready for iOS 18

Martech

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. Rethinking copywriting.

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9 essential tips for building a website that drives conversions

Martech

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform 115
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The Best AI Tools for Ecommerce & How They'll Boost Your Business

Hubspot Marketing

I also suggest checking out how generative AI can help your content creation efforts. With Content Hub, you can quickly and efficiently generate content ideas, launch A/B testing, easily include lead capture tools in your content, and gain insights into user behavior. Features Generate content. Lead capture tools.

eCommerce 100
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Best AI Tools for B2B Marketing in 2024

Hubspot Marketing

Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI. Crazy Egg and Zapier voted HubSpot the best free CRM. Still unsure?

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How to use landing page sales funnels to convert more visitors

Unbounce

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111
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How to Find Keyword Cost and Optimize Your PPC Campaigns

Backlinko

Search Network typically delivers higher-intent traffic but at higher costs since users are actively searching for specific terms. Display Network usually offers lower costs per click but may bring less immediate purchase intent since users aren’t actively searching. Are users looking for information, or are they in buying mode?

Price 77