Martech

OCTOBER 24, 2024

Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. GenAI tailors experiences based on customer behavior, increasing conversion rates.

Copywriting 123

Copywriting Transform PR User-Generated 123

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Martech

JANUARY 3, 2025

Its not that different from a senior copywriter reviewing a junior copywriters work. In this case, the junior copywriter is AI, and the fix may be editing the copy or adjusting the output parameters. Transparency : Ensuring customers know when AI is used in marketing content.

Branding 132

Branding Copywriting Law Marketing Ethics 132

SocialPilot

FEBRUARY 12, 2025

That’s where engaging and encouraging social media copywriting comes into play. By mastering this art, you can transform your brand into a genuine hero for your customers, addressing their needs and building lasting relationships. Here’s how we will turn you into a social media copywriting pro. Let’s dive in!

Copywriting 47

Copywriting Transform User-Generated Gen Z 47

Hubspot Marketing

APRIL 25, 2022

If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers. Write like a boss.

Copywriting 144

Copywriting SEO Shoppers B2C 144

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Customize the posts to reflect your brand’s personality and values, and don’t forget to include a clear call-to-action that aligns with your marketing objectives. Ready to master ChatGPT copywriting prompts?

Copywriting 123

Copywriting User-Generated SEO Market Trends 123

Martech

FEBRUARY 13, 2025

Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. The top data use cases cover sources other than customer data. Sales: Selective integration Sales-related genAI use cases (green) are applied selectively, mainly in lead scoring and customer segmentation. Social: Customer service and support (14.6%).

Transform 138

Transform Copywriting Marketing Marketers 138

Martech

JANUARY 21, 2025

They analyze customer behavior in real time, using predictive insights to improve audience segmentation and tailor messaging. Creative Power: The visionary artist Creativity is no longer limited to design teams or copywriters. Customers demand hyper-personalization, real-time engagement and seamless omnichannel experiences.

Transform 113

Transform Copywriting Entertainment Marketing 113

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters. Or even for free.

Copywriting 95

Copywriting User-Generated Price Promotion 95

Martech

JANUARY 16, 2025

Copywriting (32%). Customer service (14%). Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Image generation (22%). Why we care.

Advertising 113

Advertising Advertisers Retail Copywriting 113

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. My agents handle: ICP (ideal customer profile) building.

Transform 122

Transform Marketing Marketers Copywriting 122

Scoop.it!

DECEMBER 26, 2023

Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably. Why Embrace AI Email Copywriting? Let’s take a look at the various ways in which using AI tools for email copywriting can benefit your business.

Copywriting 105

Copywriting User-Generated Communications Email Marketing 105

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Not only does personalization help increase sales, but 96% of marketers also say that a personalized experience increases the chances of buyers becoming repeat customers.

Thought Leadership 136

Thought Leadership User-Generated Marketing Marketers 136

Martech

JANUARY 13, 2025

They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. Building loyalty: By expressing appreciation and offering value (such as discounts or exclusive content), welcome emails can help build customer loyalty from the outset. Now its your turn to give MarTechBot a try.

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 112

Transform Copywriting Email Marketing Shoppers 112

Search Engine Land

AUGUST 6, 2024

Insight 1: Leveraging AI for SEO and copywriting Lloyd-Martin explained how she uses AI to generate NLP-based content that feels more alive and sensory. For example, use ChatGPT (or any generative AI platform) to draft a landing page and then ask, “What reasons might a customer have for not converting?”

Copywriting 96

Copywriting SEO Search Marketers Customer 96

Martech

NOVEMBER 5, 2024

Video walk-through of the product Using video is a simple way to make your emails more engaging, convey information to customers more quickly and generate conversions faster. Since most companies send emails with static images and bold fonts highlighting discounts, your email will be a refreshing change for potential customers.

Copywriting 117

Copywriting CRM Email Marketing Price 117

Martech

NOVEMBER 22, 2024

” The deployment of genAI in the customer journey means that recommendations or additional items for a shopping list can be generated without feeding the shopping list into a third-party LLM like ChatGPT (Lerallut’s example was AI suggesting a good Burgundy to accompany a boeuf Bourguignon ). Lerallut sees two key trends.

Copywriting 109

Copywriting Retail User-Generated Customer Journey 109

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Verify contact information : Double-check phone numbers, email addresses and location details so prospects and customers can easily reach you. Look for agencies with expertise in branding, UX, SEO, copywriting and development.

Transform 125

Transform SEO Copywriting User-Generated 125

Martech

JANUARY 17, 2025

Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers. A recent study showed that while 96% of prospective customers do some form of research, only 25% of prospects do significant research before a sales call. This kind of deep research into a major purchase decision is rare.

Transform 124

Transform Manufacturing Copywriting Law 124

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Increase customer lifetime value (CLTV). Reduce customer churn.

Customer 145

Customer Copywriting Marketing Marketers 145

Duct Tape Marketing

FEBRUARY 12, 2025

Storytelling Converts Better Than Sales Tactics Every Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast , I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code.

Copywriting 73

Copywriting Communications Marketing Strategy Customer 73

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 129

Copywriting Energy Retail Analytics 129

Sprout Social

SEPTEMBER 12, 2024

For example, a creator can assist with Instagram caption ideas and other social media copywriting needs. By customizing content to fit the specific context of each network, brands can maximize their impact and foster stronger connections with their audience. You can also adapt the same piece of content for two different networks.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Backlinko

JULY 22, 2024

Making it easier for you to design and customize sites. And limit it to 15 characters or fewer so it’s easy for customers to type. Then, customize it to make it your own. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords.

SEO 115

SEO Law User-Generated Analytics 115

Litmus

JULY 31, 2024

It’s important to note that this personalization “strategy” was typically built in at the copywriting phase based on fields we knew we had available to us. When you use this tool set effectively, you can create dynamic and effective customer journeys that both delight your audience and increase conversions.

Logistics 107

Logistics Customer Journey Copywriting User-Generated 107

Litmus

OCTOBER 29, 2024

Engagement marketing is when you provide a “wow” experience every time you have contact with a customer. We especially loved these key takeaways: Churn = [lost customers/customers at the beginning of the month] x100 Choose long-term over short-term loyalty goals Short-term: instant gratification, special offers, customer engagement.

Copywriting 84

Copywriting B2C Energy Price 84

AWeber

SEPTEMBER 3, 2024

It's one of the top reasons our customers give us for letting their email marketing flatline. Copywriter extraordinaire Eddie Shleyner said , "AI may eventually replace some writing. Brainstorming Technique #5: Challenger Make a list of your assumptions (about your customers, your content , your format, etc.) Sound familiar?

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. But your email design can amplify your copywriting to encourage conversion. The Customer’s Always Right Sender. Subject line. Snowe Why it works.

Customer Journey 127

Customer Journey eCommerce Customer Law 127

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. A landing page funnel guides potential customers through your sales process. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

APRIL 8, 2025

Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. That leads me to the next point. Reddit is a great resource for market research data.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. That leads me to the next point. Reddit is a great resource for market research data.

Gen Z 99

Gen Z Copywriting Real Estate Marketing 99

Orbit Media Studios

DECEMBER 17, 2024

We want to identify a variety of watering holes where these potential customers learn, engage and interact with each other, so we can target and build relationships with them. If you use ChatGPT, you can create a custom GPT and give it lots of articles. Its based on the revised outline from the previous prompt.

Thought Leadership 118

Thought Leadership Copywriting SEO Marketing 118

Sprout Social

JANUARY 22, 2025

The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. The more you establish yourself, the more credible you look and the easier it is to win new targeted customers. Meanwhile, this post from DocuSign turns a customer quote into a graphic.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Hubspot Marketing

JULY 16, 2024

Here’s the prompt that I used: “Create an SEO meta description of no more than 120 characters for the following article [link] Include the primary keyword ‘ChatGPT customer service,’ along with a call to action.” That’s what copywriter and digital marketer John Paul Hernandez , does. " It will save you an awful lot of time.

SEO 137

SEO User-Generated Transform eCommerce 137