Unbounce

MAY 15, 2024

Segment by “logged in” vs. “logged out” users. Segment by users that converted vs those that didn’t. How to improve CPA: Refine targeting to reach audiences more likely to convert, reducing wasted ad spend and marketing costs on non-converting users. Segment the data by traffic source.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Use Insider

DECEMBER 14, 2023

The emergence of generative AI The emergence of Generative AI has marked a transformative milestone. Its ability to analyze inputs, generate marketing campaigns, and provide highly relevant segments in real time has revolutionized how marketers approach customer journey creation and engagement.

Product 52

Product Transform Branding Customer Journey 52

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

MARCH 8, 2024

CRO also helps to target more of your ideal customers , while lowering your customer acquisition cost (CAC). Because if you’re spending too much on finding the wrong types of customers, you’re wasting valuable resources: time and money. And A/B testing is the best way to do that. Already in for A/B testing?

Transform 52

Transform Analytics Copywriting Marketers 52

Exposure Ninja

OCTOBER 16, 2023

An individual KPI could be “increase organic traffic to the website” or “generate £5,000 in revenue through events”. Cost Per Acquisition (CPA) Cost per acquisition (CPA) calculates how much the company has spent to acquire a new conversion — whether that’s a sale, a click on an advert, a sign-up for a webinar or an RSVP to an event.

PR 52

PR Marketers Marketing User-Generated 52

Use Insider

OCTOBER 11, 2024

.” We’ve achieved the top score of 98/100 for our visionary product roadmap, with G2 users expressing confidence that our product development is on the right track. Additionally, we’ve earned a perfect satisfaction rating of 100/100, with over 96% of our users willing to recommend our platform to others. “

CRM 52

CRM Marketers Marketing Customer Journey 52

Hubspot Marketing

SEPTEMBER 6, 2024

Customer service teams who use AI chatbots say they help them save an average of two hours and twenty minutes a day. I also suggest checking out how generative AI can help your content creation efforts. Features Generate content. SearchIQ SearchIQ is AI software that helps deliver better customer search results.

eCommerce 98

eCommerce Price Transform CRM 98

Hubspot Marketing

APRIL 14, 2025

SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster. These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. How can you possibly appeal to users that quickly? Enter an AI branding tool.

Branding 100

Branding User-Generated Price eCommerce 100

AWeber

NOVEMBER 28, 2023

Describe how your product will change the reader’s life In a world that’s obsessed with audio and visual content, it’s easy to overlook the importance of email copywriting. But the words in your emails play a key role in helping would-be customers picture what their lives would be like after buying your product or service.

Email Marketing 111

Email Marketing eCommerce Shipping Marketers 111

Unbounce

AUGUST 13, 2024

/ Lead generation 13 proven lead generation strategies and tactics that work By Josh Gallant. More leads mean more potential customers, which means more potential revenue, which means… good things. There are infinite ways to generate leads , but at times that can make the entire process feel daunting. Inbound or outbound?

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Hubspot Marketing

APRIL 14, 2025

SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster. These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. How can you possibly appeal to users that quickly? Enter an AI branding tool.

Branding 52

Branding User-Generated Price eCommerce 52