Copywriting Customer Journey Gen Z Market Research 
Pam Didner
OCTOBER 22, 2022
Buyer personas guide marketing campaigns, messaging development, and content creation. Building personas is a typical part of the web or user experience (UX) customer journey design in the digital world. Here is a great example: copywriters often ponder which words they should choose to resonate with their target audience.
Marketing Insider Group
FEBRUARY 5, 2024
(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy.
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