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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

By delivering useful and relevant content, businesses can establish themselves as thought leaders, contributing to the development of trust and long-term customer loyalty. By understanding audience interests, behaviors, demographic data, and potential interest in products, businesses can capture the essence of their ideal customer.

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