Martech
OCTOBER 18, 2024
Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI. I earned my MBA (from Georgetown University, Hoya Saxa!),
Hootsuite
AUGUST 19, 2021
Copywriting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Freelance social media managers should be good at copywriting and editing, as the most effective social media posts are short, snappy, and witty. Creating and managing content calendars. Analytics and reporting.
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Animalz blog
JULY 16, 2024
Jess: My background is actually in copywriting on the B2C side. Then, in 2019, I made a complete shift to B2B content marketing. People are realizing content marketing is just marketing. It’s funny to have that label of “content marketer,” but really, a customer marketer is a content marketer.
Hubspot Marketing
MAY 14, 2019
Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Customer Marketing.
Duct Tape Marketing
MARCH 19, 2015
Notice throughout this article, I refer to your “buyer” or customer in the singular case. That’s a habit I learned as a direct response copywriter, and one that the Duct Tape Marketing System places great emphasis on.). As marketers, we have access to mountains of data. The start up retailer has.
Sprout Social
SEPTEMBER 18, 2023
Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.
Duct Tape Marketing
OCTOBER 23, 2024
Shorter sentences, probably better Steve Oriola (11:27): Then don't be a copywriter. So landing pages, John Jantsch (12:58): I knew you were going to say that Steve Oriola (13:00): Landing pages would come into play further down the funnel, even in retargeting, even in customer marketing to your own customer base.
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