Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

Product Marketing 106

Product Marketing Product Management Marketing 106

Neil Patel

DECEMBER 9, 2020

Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. Before we get into the marketing side of things, let’s take a second to establish what artificial intelligence and machine learning are. What Is Machine Learning? Conclusion.

Digital Marketing 144

Digital Marketing Transform User-Generated Marketing 144

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. B2C copywriting is an art. What Is B2C Copywriting?

Copywriting 98

Copywriting B2C Transform Product 98

Hubspot Marketing

MAY 30, 2023

In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Applicants are also expected to stay up-to-date on AI best practices in copywriting.

New Markets 134

New Markets Copywriting Digital Marketing Marketing 134

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Unbounce

JANUARY 6, 2025

Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. Educate your audience with valuable information on common pain points. Landing pages Conversion optimization Digital marketing Lead generation Capture interest using engaging content to encourage further exploration.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

DECEMBER 24, 2024

Example Lets say my website is an informational site where I educate folks about marketing. Some key topics Id likely discuss under the broader banner of marketing that work to my zone of genius might be: Organic search Copywriting Social media marketing Each of the above would become a content pillar.

SEO 110

SEO Education Product Place 110

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 67

Copywriting Millennials Inbound Marketing B2C 67

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Google offers this 4-module content marketing course as a part of a longer course in digital marketing.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Hootsuite

APRIL 22, 2025

The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. More than a basic AI copywriting tool, OwlyWriter combines our proprietary social media expertise as the worlds #1 social media marketing platform with the best custom AI model. Uh, yes, please!

Gen Z 95

Gen Z User-Generated Marketing Marketers 95

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

DECEMBER 26, 2022

But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Marketing and Content Creation. Copywriting. Digital ad management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. Get the daily newsletter digital marketers rely on.

Analytics 117

Analytics Copywriting Marketing Marketers 117

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. In the dynamic realm of digital marketing , crafting compelling content is a challenging task.

Copywriting 52

Copywriting Non-Profit Energy Education 52

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads?

Copywriting 136

Copywriting User-Generated Communications Advertising 136

Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " Content Marketing " by QuickSprout.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Acquisition Marketing. Affiliate Marketing. Digital Marketing. Email Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!)

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Rock Content

APRIL 6, 2023

The 6 Most Popular Types of Content Writers So, what types of content writers are the most helpful for digital-age businesses like yours? That depends on your content needs and current goals for your digital marketing strategy. A copywriter may also compose web content or SEO material.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Digital Marketer

MARCH 28, 2022

Austin, TX: Today, DigitalMarketer, the leader in building digital marketing certification courses for agency and small business owners, is launching Academy. Academy is the central place to access all of the education materials DigitalMarketer offers.

Education 75

Education Copywriting Digital Marketing Marketing 75

Martech

JANUARY 30, 2023

Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? Another way that digital marketers can use ChatGPT is to generate high-quality content.

Copywriting 107

Copywriting Thought Leadership Digital Marketing Education 107

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Outbound Marketing Marketing Marketers 64

Sprout Social

FEBRUARY 24, 2022

If you’ve been in the work world for a while, including certifications in your resume—like Google Analytics or Sprout Certifications —can highlight your commitment to continuing education in an ever-changing field, as well as your proficiencies. Emphasize experience over education. The takeaway? There are a few exceptions to this rule.

Real Estate 123

Real Estate Education Copywriting Social Media Marketing 123

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Backlinko

MARCH 26, 2025

Take digital marketing agency Turn Key Lead, for example. Online education $9.10 Marketing $4.28 Of course, you can’t control all the factors that determine pricing. But you can reduce costs by choosing the right keywords and creating experiences that convert. Source Howd they do it? Insurance $19.45 Healthcare $7.09

Price 75

Price Finance Shipping Real Estate 75

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. HubSpot Academy’s Digital Marketing Course. Copywriting resources.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. HubSpot’s Social Media Marketing Certification and Digital Marketing Certification courses. Two of the best free courses out there, HubSpot’s Social Media and Digital Marketing Certifications will boost your skills and credentials in just under four hours.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. Get MarTech!

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. WriterAccess : The success of your marketing content hinges on quality, so hiring the right writers and creators is crucial.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. In 2023, we’ll see significant developments in SEO and digital marketing.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Neil Patel

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. It’s not about quick wins, but rather ongoing testing, optimization, and education. What Is a CRO Program? First, CRO programs can be costly and time-consuming.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Businesses Grow

MARCH 27, 2023

ChatGPT: The rise of digital marketing Automation Data and Analytics Personalization AI and Machine Learning Bard: The field of marketing is constantly evolving, and there are a number of primary impacts that are shaping the industry today. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) And that said investment in education brings other concerns along with it, like which field or studies should they put that investment toward , and what’s their career potential once it’s been made? Christine Johnson, Digital Marketing Specialist, Vancouver Island University .

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Rock Content

APRIL 25, 2024

Why Is the Buyer’s Journey Important in Content Marketing? Knowing one’s audience has always been essential in marketing and advertising, but it’s especially important in digital marketing. Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them.

Content Marketing 104

Content Marketing Customer eBook Education 104