Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work.

Traditional Marketing 132

Traditional Marketing Manufacturing Transform Automobile 132

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 126

Marketing Ethics Copywriting Transform CMO 126

Customers.ai

OCTOBER 1, 2024

Here’s an example – an online educational platform engaged a potential learner interested in a digital marketing course. They began with an immediate thank-you email, followed by educational content on digital marketing careers, and then a personalized offer for a free trial class.

Marketing 52

Marketing Marketers Advertisers Advertising 52