Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management 112

Management Inbound Marketing Marketing Marketers 112

Unbounce

JANUARY 6, 2025

With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

MAY 20, 2025

Nikita Morell , copywriter and messaging strategist for architects, shares, One of my favorite ways to use AI for social media is using tools like Gumloop to listen in on discussions and help me identify topics to share on social media. Use AI for social listening. AI isnt just about generating new content.

Thought Leadership 120

Thought Leadership Energy User-Generated Copywriting 120

Hubspot Marketing

DECEMBER 24, 2024

Were talking about the best of the best, your magnum opus, the articles or landing pages youd bend over backward to place in front of your ideal customer or readers eyeballs. This will give users everything they need in one place (so they don't have to exit your site). Cornerstone content is the most important content on your website.

SEO 118

SEO Education Product Place 118

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., Start free 30-day trial How to set up Facebook for business To start marketing on Facebook, you need to set up a Facebook Page. Abhishek Joshi, Digital Marketer, Dog with Blog Imagine your Facebook page is a living room.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

NOVEMBER 29, 2024

Bringing awareness to your product through content such as social media, copywriting, and blogs. It’s worth noting that from one company (or campaign) to the next, the responsibilities and expectations placed on a product marketing manager may differ. How does a product marketing manager differ from a product manager?

Product Marketing 109

Product Marketing Product Management Marketing 109

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. This can help you determine the best places for your ads.

User-Generated 84

User-Generated Marketing Marketers Advertisers 84

Backlinko

MARCH 26, 2025

Take digital marketing agency Turn Key Lead, for example. Andrew explains: To keep keyword costs under control, make sure you have really accurate attribution in place so you know what your cost per conversion is. Of course, you can’t control all the factors that determine pricing. Source Howd they do it?

Price 85

Price Finance Shipping Real Estate 85

Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. She also notes many marketers still doubt this approach because they worry about uniqueness or authenticity.

Price 120

Price CMO Marketing Marketers 120

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!)

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Use Insider

OCTOBER 24, 2024

Remove Data Silos by Aggregating All Personalization Data in One Place Successful personalization relies on data about your visitors and customers. Its’ foundation is called Experience OS — a single place for managing and analyzing personalization activities across channels like on-site, in-app, email, and push notifications.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. WriterAccess : The success of your marketing content hinges on quality, so hiring the right writers and creators is crucial.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Orbit Media Studios

JULY 9, 2025

Ideally, you’ve done the audience research and you have strong personas in place. Because they can appear in many places, we’ve engineered this prompt to suggest different CTAs for different locations: the header, the hero area and a mid-funnel CTA for the on-the-fence visitor who is farther down the page. Now on its 7th edition.

User-Generated 52

User-Generated Copywriting CMO Place 52

Duct Tape Marketing

APRIL 24, 2025

at Duct Tape Marketing, we've been saying strategy before tactics for 20 years now. At this point, we're saying strategy before technology because you need to have a solid strategy in place. It was like a copywriting tool and I was like, okay, it's starting to get things. But I would love to open that up to you.

Transform 56

Transform Education Place Copywriting 56

Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. In the copywriting side of my business, we tend to have lifelong kind of clients.

Copywriting 57

Copywriting Video Marketing Advertisers Advertising 57

Buffer Marketing

APRIL 22, 2025

Try to shoot in places that get good sunlight, like directly in front of a window. And while you can just place your camera on a stack of books, a tripod can be handy to get the right angle. Tweak it to fit your niche so it doesn’t feel out of place. Video marketing is no different.

Video Marketing 77

Video Marketing Social Media Marketing Marketing Marketers 77

Backlinko

OCTOBER 11, 2024

From digital marketing to finance and legal services. And it used an effective copywriting trick: talking about the benefits the recipient will get from the relationship. The image had a lot of small lettering, several tiers of information placed in different graphic elements, and dark coloring in a few spots.

Finance 105

Finance SEO Transform Copywriting 105

Hubspot Marketing

JUNE 18, 2025

Whether you’re selling clothing or B2B SaaS software, you want your message to reach more people in more places. That said, I’ve found growth marketing works best when your message shows up in places where it actually makes sense. And each time we tweaked a line or dropped a word, the copywriter in me fretted.

User-Generated 112

User-Generated Direct Mail Marketing Marketers 112

Backlinko

MARCH 13, 2025

In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. As Anna Bolton , chief CRO and conversion copywriter of Conversion Copy Co., Build a research repository to bring all your insights together in one place. Start by diagnosing whats working on your site and what isnt. Not hunches.

eCommerce 86

eCommerce Shoppers Shipping User-Generated 86

Animalz blog

JULY 16, 2024

Content marketing came about when it did all the online stuff businesses didn’t know how to do – blog writing, tweeting, emails. Over the last ten years, digital marketing has become ingrained in everything a marketing organization does. Most content marketers lean one way or the other.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Orbit Media Studios

JUNE 10, 2025

Am I in the right place? Ideally, your best evidence in the most visible places. Ideally, relevant evidence is placed right next to the marketing claim it supports. When your entire sitemap is aligned with phrases , then visitors enter all over the place. This is what they came for. It’s why you have a visitor.

User-Generated 105

User-Generated Copywriting Price Manufacturing 105

Orbit Media Studios

JUNE 10, 2025

Am I in the right place? Ideally, your best evidence in the most visible places. Ideally, relevant evidence is placed right next to the marketing claim it supports. When your entire sitemap is aligned with phrases , then visitors enter all over the place. This is what they came for. It’s why you have a visitor.

User-Generated 52

User-Generated Copywriting Price Manufacturing 52

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketing 64

Marketing Marketers Branding Communications 64

Hootsuite

OCTOBER 30, 2024

Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness. And while there are many popular AI copywriting tools, even graphic design tools like Canva are introducing AI image generators.

Management 124

Management Entertainment User-Generated Analytics 124

Jeff Bullas

FEBRUARY 19, 2023

Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a set of words in the most compelling structure possible to persuade action. Looking for top-of-the-line AI copywriting software? What is AI copywriting software?

Copywriting 299

Copywriting Whitepaper New Technology Digital Marketing 299

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? Ready to dive into the world of copywriting? What is copywriting? Let’s get to it.

Copywriting 306

Copywriting Advertising Advertisers SEO 306

Jeff Bullas

FEBRUARY 20, 2023

Online marketing experts and content creators alike have their own views on the matter. Others veer towards creative, meaningful SEO copywriting based on their past experiences. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general.

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Copywriting SEO Digital Marketing User-Generated 264

Neil Patel

FEBRUARY 16, 2021

Great copywriting can move mountains. That’s the power of copywriting. What, Exactly, Is Copywriting? There’s a lot of confusion out there when it comes to copywriting. Copywriting is content writing with the direct goal of making a sale. Here’s a copywriting example from my website.

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Copywriting Price Education Product 145

Neil Patel

MAY 14, 2021

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy. How are companies using AI copywriting?

Copywriting 145

Copywriting Price Transform Digital Marketing 145

Hubspot Marketing

JUNE 16, 2022

If you're reading this blog, you've likely decided to start or revamp your copywriting portfolio. Fortunately, I've put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. How to Create a Copywriting Portfolio. Copywriting Portfolio Examples.

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Copywriting B2C Place Digital Marketing 122

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? You might be familiar with A.I. and what it can do.

Digital Marketing 145

Digital Marketing Transform Customer loyalty User-Generated 145

Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. Uses for Natural Language Processing Besides Marketing. Let’s find out.

Digital Marketing 145

Digital Marketing Marketing Marketers User-Generated 145

Rock Content

APRIL 11, 2023

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Sachs Marketing Group

NOVEMBER 3, 2022

Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. In this article, you will discover several SEO copywriting tips that’ll help you attract and retain the attention of your visitors. SEO Copywriting Tips. Use Copywriting Formulas.

Copywriting 98

Copywriting SEO Energy Place 98

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

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Copywriting Finance Fashion Price 97

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. B2C copywriting is an art. What Is B2C Copywriting?

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Copywriting B2C Transform Product 98