Martech

FEBRUARY 13, 2025

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Marketers rely heavily on genAI to streamline workflows, enhance personalization and keep up with the increasing demand for high-quality content.

Transform 138

Transform Copywriting Marketing Marketers 138

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. Instructor(s) : Andrew Meng , Thomas Kim.

Social Media Marketing 113

Social Media Marketing Copywriting Price Marketing 113

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter.

Copywriting 144

Copywriting SEO User-Generated Branding 144

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. It’s not just about what you ask, but how you ask it. Get ready to dive in.

Copywriting 123

Copywriting User-Generated SEO Market Trends 123

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? Generate Product Descriptions.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.

Digital Marketing 145

Digital Marketing Marketing Marketers User-Generated 145

Rock Content

APRIL 11, 2023

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Hubspot Marketing

SEPTEMBER 30, 2024

Lauren Petrullo , CEO and founder of award-winning digital marketing agency Mongoose Media , adds to this sentiment: “The personalization that you can leverage with AI allows the consumer or the subscriber to feel like you’re talking to them one-on-one versus one-to-many,” she says.

Thought Leadership 136

Thought Leadership User-Generated Marketing Marketers 136

Neil Patel

DECEMBER 9, 2020

Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. Before we get into the marketing side of things, let’s take a second to establish what artificial intelligence and machine learning are. What Is Machine Learning?

Digital Marketing 144

Digital Marketing Transform User-Generated Marketing 144

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Rock Content

APRIL 25, 2023

They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. That is why copywriting is a pretty significant part of a business’s digital marketing. When it comes to business-to-consumer (B2C) marketing, great copy is essential. What Is B2C Copywriting?

Copywriting 98

Copywriting B2C Transform Product 98

Sachs Marketing Group

NOVEMBER 3, 2022

Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. In this article, you will discover several SEO copywriting tips that’ll help you attract and retain the attention of your visitors. SEO Copywriting Tips. Use Copywriting Formulas.

Copywriting 98

Copywriting SEO Energy Place 98

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

Copywriting 97

Copywriting Finance Fashion Price 97

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Get MarTech! In your inbox.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Digital Marketer

FEBRUARY 28, 2024

Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless. With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting.

Copywriting 92

Copywriting Law Advertising Advertisers 92

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " For instance, I quite like the phrase “supercharge productivity,” so I would work that into my title. Boosts Productivity Saving time also means that you can dedicate your attention to other parts of your SEO work that need a human touch.

SEO 137

SEO User-Generated Transform eCommerce 137

SMA Marketing

JANUARY 19, 2023

The logical conclusion is that you need to hire a digital marketing agency if you are going to reach your target customers online. We have found a few reasons businesses need help with digital marketing and choose to hire an agency. When it comes to your product, you are the expert.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” Heres what it looks like on our site: Nancy Harhut, Author of Using Behavioral Science in Marketing “And don’t worry if you don’t have 5 stars. than one with 5 stars.

Copywriting 112

Copywriting Transform SEO Place 112

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? of global web traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Buffer Marketing

JULY 22, 2024

For example, the telecommunications provider in Switzerland, Swisscom , ran Snapchat ads for launching their new product, “blue.” This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more. Let’s say you aim to increase brand awareness via social media ads.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Orbit Media Studios

DECEMBER 17, 2024

This person is looking for help with [challenge/problem/task] and is considering [product/service]. Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. I’m giving you the text from the webpage.

Thought Leadership 118

Thought Leadership Copywriting SEO Marketing 118

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1.

SEO 89

SEO Price User-Generated Analytics 89

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Good email copy isn’t lyrical praises for your product or witty commentary. I’m not saying that skilled web copywriters can’t switch gears.

Copywriting 130

Copywriting Shoppers Energy eCommerce 130

Marketing Insider Group

JUNE 2, 2021

If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Research content marketing courses carefully and choose the one that’s right for you. Why Should I Learn Content Marketing? Copywriting for Beginners by Skillshare.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Where do they live?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

MAY 4, 2017

If you’re having trouble juggling all these different tasks, here are 11 tips to help with social media productivity: 1. This focus and planning will minimize wasted effort and improve your social media marketing productivity. It’s also helpful to continually improve your skills in areas such as: Copywriting.

Social Media Marketing 109

Social Media Marketing Product Marketing Marketers 109

Neil Patel

MAY 6, 2021

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. They want to be known for having the highest quality products AND the lowest prices. When he thinks about company two, he thinks of them as an SEO copywriting company, since that’s their specialty.

Copywriting 142

Copywriting Shipping Price Transform 142

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. The cost of content production can soon add up shout out to ClearVoice, who did the math so we don't have to. I'd also want to ensure they align with my product, service offer, and brand.

SEO 110

SEO Education Product Place 110

Backlinko

SEPTEMBER 6, 2024

Plus, Ben is an incredible writer, so you’ll get a masterclass in copywriting every time How the F*ck hits your inbox. For $15 a month, subscribers receive a tear-down of a new SEO, conversion rate optimization (CRO), or product-led growth (PLG) strategy every two weeks. With a focus on how to scale traffic with quality content.

SEO 101

SEO Copywriting eCommerce Search Marketers 101

Search Engine Land

SEPTEMBER 12, 2024

The decades-old Problem, Agitate, Solution (PAS) copywriting framework helps set context. Lindley continues this example with another one: “For example, if I see the H2 ‘Content Marketing’ in an article titled ‘Types of Digital Marketing,’ I am pretty sure that section will describe how content marketing is a type of digital marketing.

SEO 87

SEO Copywriting Digital Marketing Management 87

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads?

Copywriting 136

Copywriting User-Generated Communications Advertising 136

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. In the dynamic realm of digital marketing , crafting compelling content is a challenging task.

Copywriting 52

Copywriting Non-Profit Energy Education 52