Copywriting Digital Marketing Product Marketing 
Hubspot Marketing
NOVEMBER 29, 2024
Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.
Hubspot Marketing
SEPTEMBER 30, 2024
Lauren Petrullo , CEO and founder of award-winning digital marketing agency Mongoose Media , adds to this sentiment: “The personalization that you can leverage with AI allows the consumer or the subscriber to feel like you’re talking to them one-on-one versus one-to-many,” she says.
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Martech
MAY 9, 2024
How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.
Hubspot Marketing
JANUARY 7, 2024
Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.
Hubspot Marketing
MAY 14, 2019
Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Acquisition Marketing. Affiliate Marketing. Digital Marketing. Product Marketing.
Litmus
DECEMBER 2, 2024
You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!)
Rock Content
APRIL 25, 2024
Why Is the Buyer’s Journey Important in Content Marketing? Knowing one’s audience has always been essential in marketing and advertising, but it’s especially important in digital marketing. This is especially true for B2B marketing funnels and content campaigns aimed at well-educated buyers.
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