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SEO Copywriting: How to Write Content For People and Optimize For Google

Neil Patel

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter.

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3 Classic Copywriting Books You Need Now More than Ever

Digital Marketer

Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless. With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting.

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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Neil Patel

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. The answer is number two.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

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5 Proven Conversion Strategies for Ecommerce

Adobe Experience Cloud Blog

One of the most effective ways to increase conversions is by changing up your copywriting. Learn From Amazon’s Shipping Strategies. If there is one thing they do well, it’s shipping. Include high-quality images from several angles, enticing copywriting, and a clear add to cart button. Will I be happier?

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9 Ecommerce Website Optimization Tactics [Expert Insights]

Backlinko

In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. As Anna Bolton , chief CRO and conversion copywriter of Conversion Copy Co., It also includes trust boosters like a risk-free trial and fast shipping. Start by diagnosing whats working on your site and what isnt. Not hunches.

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Does your email copy persuade or sell?

Martech

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Most digital marketing teams I’ve worked with don’t have dedicated email copywriters. Why don’t brands get it?