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On Writing a Tagline (and Pitching It, Too)

Hubspot Marketing

Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. In copywriting — or any advertising discipline, for that matter — the powers that be must buy into your work, your idea or concept or turn of phrase. "To I’m a copywriter , four days into my first role at Rick’s marketing agency.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads?

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ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

There are two types of marketing: direct marketing and brand marketing. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Metaverse #Activities #FamilyAndFriends Content marketing in the Metaverse will be critical for success.

Gen Z 145
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3 ways to drive sales with email by ZeroBounce

Martech

Everything plays a role in your email success, from the health of your email database to your copywriting skills. Instead of pushing for sales, inbound marketing focuses on attracting prospects with relevant, helpful resources and experiences. For your emails to convert, it takes more than writing a few lines and hitting send.

Health 122
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How brands like Klarna and Mars are using AI in marketing operations

Martech

On the copywriting front, Klarna’s proprietary “Copy Assistant” AI handles around 80% of marketing copy tasks, ensuring consistent brand voice and messaging at a fraction of traditional costs.

Branding 123
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How To Learn Digital Marketing Skills

Exposure Ninja

How to Get to the Top of Google in 2022 explains various content marketing and SEO tactics to help you rank highly on Google. Free Copywriting Courses. Eduonix provides a free online course on becoming a professional copywriter that’s packed with helpful tips provided by master copywriters. Free Email Marketing Courses.

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3 ways to drive sales with email by ZeroBounce

Search Engine Land

Everything plays a role in your email success, from the health of your email database to your copywriting skills. Instead of pushing for sales, inbound marketing focuses on attracting prospects with relevant, helpful resources and experiences. For your emails to convert, it takes more than writing a few lines and hitting send.

Health 94