Copywriting, Direct Marketing and Performance Marketing

How brands like Klarna and Mars are using AI in marketing operations

Martech

JUNE 24, 2024

On the copywriting front, Klarna’s proprietary “Copy Assistant” AI handles around 80% of marketing copy tasks, ensuring consistent brand voice and messaging at a fraction of traditional costs.

Branding

Branding CMO Copywriting Marketing

3 ways to drive sales with email by ZeroBounce

Martech

APRIL 5, 2023

Everything plays a role in your email success, from the health of your email database to your copywriting skills. Instead of pushing for sales, inbound marketing focuses on attracting prospects with relevant, helpful resources and experiences. For your emails to convert, it takes more than writing a few lines and hitting send.

Health

Health Inbound Marketing Copywriting Education

Marketing Pro Pulse

How brands like Klarna and Mars are using AI in marketing operations

3 ways to drive sales with email by ZeroBounce

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