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On Writing a Tagline (and Pitching It, Too)

Hubspot Marketing

Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. In copywriting — or any advertising discipline, for that matter — the powers that be must buy into your work, your idea or concept or turn of phrase. "To I’m a copywriter , four days into my first role at Rick’s marketing agency.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads?

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ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

There are two types of marketing: direct marketing and brand marketing. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. How to Market Your Music There are many ways to market your music.

Gen Z 145
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How brands like Klarna and Mars are using AI in marketing operations

Martech

A prime example: Klarna’s use of AI image generation tools like Midjourney and DALL-E to create over 1,000 images for marketing campaigns in Q1 2024 alone. In pilot tests, Persado’s AI-generated ad copy delivered click-through rates up to 450% higher than human-written equivalents.

Branding 117
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3 ways to drive sales with email by ZeroBounce

Martech

Everything plays a role in your email success, from the health of your email database to your copywriting skills. Even if you’re running a direct marketing campaign, you can still present your offers in an educational way. Instead of leading with a “buy now” approach, focus on the benefits of your products and services.

Health 117
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How To Learn Digital Marketing Skills

Exposure Ninja

Data Studio connects to Google Ads, Google Analytics and other Google Marketing Platform products — including Google Sheets, YouTube and Google Search Console — and a range of databases and social media platforms. Free Copywriting Courses. Free Email Marketing Courses. Free Search Engine Optimisation Courses.

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3 ways to drive sales with email by ZeroBounce

Search Engine Land

Everything plays a role in your email success, from the health of your email database to your copywriting skills. Even if you’re running a direct marketing campaign, you can still present your offers in an educational way. Instead of leading with a “buy now” approach, focus on the benefits of your products and services.

Health 94