Litmus

OCTOBER 8, 2019

If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success. In this ebook, the email marketing teams at Litmus and HubSpot share their proudest email moments, along with actionable advice on how to apply the strategies that worked for us to your campaigns, too.

eBook 53

eBook Copywriting Email Marketing Marketing 53

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Email Marketing Email marketing is great for nurturing leads, receiving orders, asking for feedback, and connecting with your target audience. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Partner ebook co-creation. Content feeds the beast! Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Litmus

APRIL 29, 2021

Your initial plan for an email isn’t very well thought out. Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Having an email brief for every email you create is a powerful solution to these problems.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Email Marketing Lead Generation 13. For busy marketers, this type of offer can prove to be incredibly valuable. conversion. Create a valuable course or guide.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Contextual Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Rock Content

OCTOBER 16, 2020

Email marketing. Email marketing is one of the best channels to nurture the interest of your loyal audience with updated and relevant content. Optimize your content with copywriting techniques to persuade the user and increase the click-through rate. Publish the same content in different formats.

User-Generated 130

User-Generated Copywriting SEO eBook 130

Litmus

JUNE 12, 2020

Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning. Copywriting. Graphics + design. Coding and development.

Copywriting 82

Copywriting eBook Email Marketing Branding 82

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink. Download an ebook.

Whitepaper 131

Whitepaper Copywriting PR User-Generated 131

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine.

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. B - Strong copywriting that describes your offer and benefits in as few words as possible.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Litmus

JANUARY 3, 2019

It’s no different in email marketing. But creating effective welcome and onboarding emails is hard ! Live Optimization is one of the most popular sessions at our Litmus Live conferences because our panel of email experts helps marketers improve real-life emails and everyone learns in the process.

eBook 66

eBook Copywriting Email Marketing Marketing 66

Litmus

JULY 25, 2019

At Litmus, we’ve invested in tools to help make more accessible emails , talked about it on our podcast , and written about it extensively in The Ultimate Guide to Email Accessibility ebook. And, at Litmus Live , we have a number of amazing talks lined up on creating more accessible emails for subscribers. .

Email Marketing 67

Email Marketing Logistics Health Retail 67

AWeber

DECEMBER 5, 2022

Communicate like a human and a friend, not an automated marketing robot. Even though you’re writing an email, you want your content to feel like it was written by a human who’s speaking to other humans. Some email copywriters imagine their ideal reader sitting across from them as they write. Add some testimonials.

Customer 101

Customer Shipping Direct Mail Copywriting 101

Marketing Insider Group

NOVEMBER 9, 2020

Distribution methods: Social media, third party sites, email marketing, etc. Landing page copywriting. Email Nurturing. As you’ll recall, content marketing ROI is elusive to many organizations. It could be that someone provided their contact information to download a gated eBook. Goal tracking.

CMO 140

CMO Marketers Marketing SEO 140

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Whitepaper 98

Whitepaper Copywriting Transform User-Generated 98

Duct Tape Marketing

JUNE 18, 2019

How to Craft the Perfect Email written by John Jantsch read more at Duct Tape Marketing. Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. Fortunately, the perfect email is about more than just writing.

Copywriting 78

Copywriting Law Shipping eBook 78

AWeber

DECEMBER 13, 2023

Whether you’re selling webinars, ebooks, coaching services, cupcakes -- or anything in between, a product landing page can help boost your sales. It’s a one-page space to showcase your product in the best light, with copywriting and visuals designed to inform and sell. Integration with your email marketing platform and website.

Product 110

Product Price Copywriting Shipping 110

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Every week, I receive emails from people thanking me for a specific tactic or piece of advice.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Rock Content

FEBRUARY 15, 2024

Among other things, user or buyer personas can help you improve UX by: Making it easier to move into your end user’s head when designing or revamping digital experiences Streamlining communication between all members of your creative team, including designers, copywriters, marketers, and so forth.

Copywriting 98

Copywriting Energy eBook Product 98

Unbounce

MAY 13, 2024

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce Copywriting User-Generated 105

Digital Marketer

JULY 7, 2023

Integrate ChatGPT Into Your Overall Marketing Strategy Aim to make ChatGPT a core part of your comprehensive marketing plan—aka, turn it into your very own Virtual Writing Assistant. You can still have copywriters and editors and integrate ChatGPT as one of the steps in crafting your content.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketers Marketing 80

Rock Content

SEPTEMBER 16, 2023

Email marketing Building a relationship with the people who access your content is the only way to turn simple visitors into leads and, later on, into customers. Email marketing is one of the best channels to nurture the interest of your loyal audience with updated and relevant content.

User-Generated 97

User-Generated Transform SEO Digital Marketing 97

Rock Content

AUGUST 25, 2020

These unique pages are highly optimized and filled with copywriting techniques. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. Email marketing. Landing pages must have a well-defined goal and audience.

Transform 95

Transform Whitepaper User-Generated Law 95

Rock Content

OCTOBER 27, 2020

For example, if you are talking about Digital Marketing, why not prepare other content for each of the components, such as email marketing and social media marketing? Quizzes , interactive ebooks , calculators , and questionnaires are other examples. Improve your copywriting.

User-Generated 99

User-Generated Copywriting Energy eBook 99

Digital Marketer

FEBRUARY 23, 2023

It’s an 8-stage process that will turn strangers into buyers into active promoters, and you can incorporate all elements of marketing (AI, email marketing, social media marketing, copywriting, etc.) Download this ebook and start solidifying your strategy today. #2: TAKE ACTION!

Energy 81

Energy Copywriting Marketers Marketing 81

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Pam Didner

APRIL 2, 2021

Some even consider apps, social media posts, email or lead magnets as different types of content marketing. Apps and email are “channels” to house content, so I don’t include them as content marketing types. Lead magnets can be case studies, eBooks, templates or checklists. Case studies. White papers. Slides decks.

Content Marketing 106

Content Marketing Marketers Marketing Marketing Plan 106

Litmus

JULY 17, 2019

More people are accessing email on a wider variety of devices and types of connections than ever before. And email subscribers themselves are more diverse than at any other point in email’s 47-year history. But what does all of this change mean for email marketers? .

Copywriting 68

Copywriting Email Marketing Branding eBook 68

Campaign Monitor

MARCH 8, 2022

Ready for your brand to make a splash in the crowded waters of email marketing? 15 of the best email newsletter examples we’ve ever seen. General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering. .

eCommerce 79

eCommerce Email Marketing Education User-Generated 79

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. The email marketing plan includes up to 100,000 subscribers.

Price 95

Price eCommerce Affiliate Marketing User-Generated 95

Duct Tape Marketing

SEPTEMBER 14, 2022

14:03] What do you tell a copywriter or an illustrator – are they gonna be out of work in three years or is there some way in which they need to participate strategically in using AI? [15:09] And then kind of writes the copy for me, cause I didn't have any marketing or copywriting experience at that point.

Copywriting 96

Copywriting Marketers Marketing User-Generated 96

Neil Patel

MARCH 28, 2023

Facebook’s Lead Ads , which integrate with most major email marketing services , can deliver great conversions on mobile. It’s an integral part of getting prospects to hand over their email address or other contact details. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try.

User-Generated 145

User-Generated Advertisers Advertising eBook 145