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Running a law firm is a lot of work, regardless of whether you’re big or small. To streamline the content marketing process, it makes sense for a firm to hire a legal copywriter. By generating high-quality content that potential clients may need, a law firm can establish trust and build its authority within the industry.
Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. But, it’s a different ball game today. It’s because of Google’s users.
CopywritersCopywriters have been around since long before digital marketing was a thing, and they remain indispensable to businesses of all types. A copywriter may also compose web content or SEO material. They may specialize in ebooks, case studies, whitepapers, how-to guides, deep-dive blog articles, or all of these.
That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. ”) Crafting a compelling headline with conversion copywriting. And every great copywriter will tell you this page is about your audience , not you.
GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Such law establishes the rights that citizens have regarding how companies use their data. Compliance with regulations. How to measure your results?
If you’re feeling shaky in your copywriting skills, check out this list of dos and don’ts. If your email was an offer for a free ebook, end with a “Get the book” link. Not only is it the law to give folks a chance to opt-out of your marketing messaging, it can also help you maintain a clean email list.
You can pencil in “legal,” “law,” “lawyer,” “attorney,” and more to further refine who’s gonna show up. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. For example, this HubSpot eBook is about maximizing ad spend on Facebook and Instagram. What motivates them? What scares them?
Ignoring email marketing laws Spam laws are a real thing and breaking them can land you in hot water, which could result in hefty fines or worse. Laws like CAN-SPAM (US), CASL (Canada), and GDPR (EU) all have specific requirements for things like consent, content, and unsubscribe options.
Morgan & Morgan Morgan & Morgan, one of the largest personal injury law firms in the United States, are using a lead generation form on their homeepage above the fold. Diamond & Diamond Another personal injury law firm free consultation form. What are you waiting for?
A conversion in this instance may not always be a sale; it could be signing up for a mailing list, downloading an eBook, following you on social media or something else. General Data Protection Regulation (GDPR) The General Data Protection Regulation (GDPR) is a European privacy and security law.
There are hundreds of industries out there, and you can learn a lot from all of them, whether it’s high-end luxury retail , insurance, or the law. All the best copywriters take inspiration from the ads that came before. For instance, you may find your competitors promote things like videos, ebooks, or other content.
You can also offer a checklist, ebook, white paper, or another downloadable asset. This is where a strong call to action comes into play, and copywriting is super important. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates.
A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Make your copy clear and unambiguous Generic CTAs are the death of your conversion rates.
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