Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. This s**t works, until it doesn't. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketers 145

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Download an ebook. For instance, you can place the word “finally” at the sentence's beginning, middle, or end. Let’s take a call-to-action (CTA) as an example.

Whitepaper 132

Whitepaper Copywriting PR User-Generated 132

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Hubspot Marketing

JUNE 19, 2023

It can help you generate topic ideas for blogs, create blog outlines, write paragraphs, create professional prospecting and marketing emails, and more, all in one place. Key features: Trained to learn your brand voice for consistent copywriting. HubSpot Content Assistant goes beyond helping you write copy.

Price 133

Price User-Generated SEO Copywriting 133

Neil Patel

AUGUST 3, 2021

billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. All the best copywriters take inspiration from the ads that came before. For instance, you may find your competitors promote things like videos, ebooks, or other content. What Is the Facebook Ad Library?

Transform 136

Transform Advertising Advertisers Copywriting 136

Marketing Insider Group

MARCH 22, 2021

eBooks and PDF guides. Like copywriting, keep your visuals concise and straightforward too. Have you ever clicked on a top search result excited to learn something only to see 200 words of generic blabber across your screen, wondering how it even placed in SERPs? Industry tips and guides. Infographics and explainer videos.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Rock Content

OCTOBER 16, 2020

In addition to organic traffic, see what each of the other names means: paid : attracting visitors by placing ads on Google or sites your audience usually accesses; direct : it is when a person accesses your site directly, without coming from another site. The same material can be used as: blog post; infographic ; slide show; video ; ebook.

User-Generated 130

User-Generated Copywriting SEO eBook 130

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Contextual Marketing. Event Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JUNE 23, 2020

In this blog post, we’ll discuss what a web strategy is and outline the most important factors to focus on, so you can have a successful strategy in place for the remainder of 2020—and beyond. What is a Web Strategy? A web strategy is a strategic action plan to get your website from where it is now, to where you want it to be in the future.

Copywriting 111

Copywriting eBook SEO New Technology 111

Sprout Social

JANUARY 5, 2017

That’s why professional copywriters get paid the big bucks to do it. Still, you don’t need years of training to figure out why your visitors should claim your ebook, free trial offer or product. For example, are you offering your visitors an ebook on how to learn expert copywriting techniques? A Benefit-Oriented Headline.

Copywriting 103

Copywriting User-Generated eBook Food 103

Rock Content

APRIL 25, 2024

Relevancy is the key to ensuring your carefully crafted marketing content doesn’t get lost in the shuffle, and placing the buyer’s journey at the heart of your strategy is a solid way to do this. Think long-form blog content, ebooks, and other forms of highly targeted content.

Content Marketing 104

Content Marketing Customer eBook Education 104

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Marketing is also a great career if you’re looking for a remote job.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Adobe Experience Cloud Blog

DECEMBER 17, 2015

It stands for Problem-Agitate-Solve and it’s the copywriter’s secret weapon. Social banners work best if you’re promoting big pieces of content like an ebook that’s designed to drive leads. In the example below, Wyzowl created a social banner for their Facebook page to promote their ebook.

eBook 91

eBook Thought Leadership Promotion Copywriting 91

Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Litmus

JUNE 26, 2020

Check out our latest ebook to get all of the details you need to audit and improve your email workflow. hours on copywriting , 4.1 After you’ve put in the hours to create a beautiful campaign, it’s time to put the finishing touches and tests in place. Looking for a deep dive into scaling your email processes? Get your copy ?.

Health 92

Health Copywriting eBook Place 92

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. Coming in third place were “Lead Magnet Pages” at 21%. But this landing page form probably isn’t the best place to put them.).

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Software companies have become tech teachers with how-to videos and eBooks. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Unbounce

AUGUST 9, 2023

And with all the marketing content out there—some markedly better than others—we need to make sure anyone who arrives on one of our landing pages finds the exact info they need to accept our call to action, whether that’s downloading an ebook or signing up for a webinar. Your company won an award for Best Place to Work three years ago?

Copywriting 98

Copywriting User-Generated eBook Customer Journey 98

Marketing Insider Group

NOVEMBER 9, 2020

Coming up with ideas isn’t necessarily hard if you have the research and foundation in place. On your calendar, we place content based on your goals, promotions, and prioritizes. Landing page copywriting. It could be that someone provided their contact information to download a gated eBook. Goal tracking. Email Nurturing.

CMO 140

CMO Marketers Marketing SEO 140

AWeber

DECEMBER 13, 2023

Whether you’re selling webinars, ebooks, coaching services, cupcakes -- or anything in between, a product landing page can help boost your sales. It’s a one-page space to showcase your product in the best light, with copywriting and visuals designed to inform and sell. The CTA is typically placed repeatedly throughout the page. #1

Product 101

Product Price Copywriting Shipping 101

Rock Content

SEPTEMBER 9, 2023

Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. Placing an order is a quick and straightforward process. Clients place orders for desired content, and one of the site’s 6,000-plus writers will pick up and complete it.

Copywriting 98

Copywriting Price Analytics Communications 98

Unbounce

MAY 13, 2024

Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages? These are the places you want to nail over time. Why landing pages are the best place to run A/B tests The single best vehicles for A/B testing both messaging and touchpoint design are your landing pages.

Price 105

Price eCommerce Copywriting User-Generated 105

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. B - Strong copywriting that describes your offer and benefits in as few words as possible.

Whitepaper 92

Whitepaper Copywriting User-Generated Promotion 92

Rock Content

FEBRUARY 15, 2024

They’re also easy to find and navigate in the first place, especially when it comes to web experiences. These include apps, software, digital products, downloadable ebooks, blog content, email marketing content, etc.

Copywriting 98

Copywriting Energy eBook Product 98

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Write case studies, eBooks, white papers, etc. . @ Marketo – Marketo.com – Marketing software.

PR 112

PR Whitepaper CMO Marketers 112

SocialPilot

JUNE 11, 2024

A calendar template helps a great deal in organizing your social strategy in one place. And when the month of December arrived, you didn’t remember a jack squat about the post idea because you never had the right place to store it. It can be anything: ebook, webinar, daily curated content, new blog posts, etc.

Transform 111

Transform Social Media Marketing Copywriting eBook 111

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. About Liz O’Neil Dennison – Liz is content marketing manager at Kapost, a software that allows marketers to develop, manage, distribute and analyze their content from one place. Content marketing Copywriting Liz O’Neil Dennison'

Copywriting 78

Copywriting Whitepaper eBook Global Marketing 78

Hootsuite

FEBRUARY 13, 2023

Location, location, location TBT is all about nostalgia, and few things tug at the heartstrings quite like remembering the places from our pasts. Have a plan Some clever copywriting can make TBT an integral part of your marketing plan. Here are some great examples that might help inspire you to reach TBT greatness.

Branding 145

Branding Automobile Fashion Copywriting 145

Duct Tape Marketing

SEPTEMBER 27, 2012

One of the biggest reasons for a high bounce rate (and a poor PPC quality score for PPC) is that people lose the information scent when they arrive at your page, thinking they are in the wrong place. Brainstorm ideas with a diverse collection of team members : Include customer support, designers, copywriters and information architects.

Real Estate 78

Real Estate eBook Whitepaper Copywriting 78

Rock Content

JULY 15, 2023

Understand your target audience Yes, part of the point of putting together a winning content strategy in the first place is to impress Google and rocket your site to the top of the SERPs. You know why it’s so important to have a clear, targeted plan in the first place. What Is the Core of Content Strategy?

Transform 98

Transform Digital Marketing Copywriting eBook 98

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. This empowers them to hone their superpowers however they learn best.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hubspot Marketing

NOVEMBER 5, 2024

These conversion rate tools provide users with a visual representation of the most visited places on their websites. If you cannot improve your copywriting optimization, unless you’re willing to assume you're wrong. This is also why it’s really important to create compelling content, like case studies and ebooks.

B2C 111

B2C Millennials Customer Journey User-Generated 111

Duct Tape Marketing

JUNE 18, 2019

If you’re feeling shaky in your copywriting skills, check out this list of dos and don’ts. Videos should also include subtitles, so that those viewing in a place where they can’t turn their volume up can still grasp the content (a service like Rev can help you with your transcription needs). End with a Call to Action.

Copywriting 78

Copywriting Law Shipping eBook 78

Duct Tape Marketing

SEPTEMBER 26, 2012

Aside from the design, a crucial aspect for your CTA is what it says – copywriting, especially for conversion can be challenging. Never say “Submit” – say “Download my free ebook” – big difference, and it lets people know they are making a good click. Post-conversion socializing. Want to take advantage of warm leads?

Finance 78

Finance Copywriting eBook Product 78

Sprout Social

FEBRUARY 6, 2017

The reason a lot of companies get into social media marketing in the first place is because it’s mentioned on just about every website that has anything to do with marketing or business. Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? Contact form inquiries.

Social Media Marketing 111

Social Media Marketing Analytics Whitepaper Copywriting 111

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Understand the technical limitations of your audience Are they primarily iPhone users?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Rock Content

DECEMBER 13, 2018

When you’re tossing around ideas for your next blog post, webinar, or eBook, put yourself in the position of your audience. That’s a powerful statement, and one that shows the importance of testing our usage of emotion in copywriting. This is where creative brainstorming comes into play. The good news?

Copywriting 58

Copywriting eBook Education Place 58