Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Promote a Business with Content by Google. Copywriting for Beginners by Skillshare. Copywriting basics.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. But, it’s a different ball game today. It’s because of Google’s users.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Partner ebook co-creation. Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks). Coordinate with internal demand gen teams on promotions. Create abstracts for landing page promotion.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Litmus

DECEMBER 2, 2024

Whether it’s a standard newsletter, a one-off promotional campaign, or a triggered email you send automatically, you’ll need to assess what type of content is going to perform the best. Is it a newsletter , promotional, transactional, operational, onboarding, or nurture email? Bonus: all of this is possible with Litmus Personalize !

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing. Content Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time. Why are they downloading your ebooks?

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Exposure Ninja

JUNE 23, 2022

Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities. Free Copywriting Courses. Here are our six steps to digital marketing success: Step 1 – Study.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Rock Content

OCTOBER 16, 2020

Optimize your content with copywriting techniques to persuade the user and increase the click-through rate. The same material can be used as: blog post; infographic ; slide show; video ; ebook. Spend as much time on promotion as on the production of content. Invest time promoting your content.

User-Generated 130

User-Generated Copywriting SEO eBook 130

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

AWeber

MAY 22, 2024

The page does not contain links or copy that promote anything other than its singular goal of encouraging subscription conversions. Include very little copywriting or an overload of information (usually somewhere in between). For example, The School of Natural Healing uses both landing pages and a website to promote its courses.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Hootsuite

APRIL 15, 2020

Social media campaigns and promotions. Not all social media campaigns and promotions will look the same, but the process will. Plan your social media campaigns and promotions for the year with a social media calendar. The best project management tool will help you manage the workflow of social media campaigns and promotions.

Communications 145

Communications Management Copywriting Promotion 145

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Content Promotion with Contextual Ads.

CMO 140

CMO Marketers Marketing SEO 140

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. Does any of this sound familiar?

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Marketing Insider Group

MARCH 22, 2021

eBooks and PDF guides. Write conversationally without sales promotions or jargon. Like copywriting, keep your visuals concise and straightforward too. Once you have some successful top of funnel content, however, you can analyze its metrics and create complementary middle/bottom-of-funnel content to link like: eBooks.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Adobe Experience Cloud Blog

DECEMBER 17, 2015

The problem may be in your promotion strategy or your lack thereof. Unless you have an audience that seeks out your content en masse, promoting your content is the only way that your audience is going to see it. It stands for Problem-Agitate-Solve and it’s the copywriter’s secret weapon. Create social banners.

eBook 91

eBook Thought Leadership Promotion Copywriting 91

Duct Tape Marketing

JULY 10, 2014

Is this practice just for video copywriting? Performing this quick exercise will help you discover the best words to support and promote your brand. Get a Copywriting Thesaurus. That boosts the perception of this brand instantly. Absolutely not! Do This Before You Kill Your Brand. Determine How You Want Your Brand to Be Known.

Branding 78

Branding Copywriting eBook Advertising 78

Sprout Social

JANUARY 5, 2017

That means each promotion you run needs its own page. That’s why professional copywriters get paid the big bucks to do it. Still, you don’t need years of training to figure out why your visitors should claim your ebook, free trial offer or product. Driving all your Facebook traffic to just one page won’t work.

Copywriting 110

Copywriting User-Generated eBook Food 110

AWeber

DECEMBER 5, 2022

If you have a promotion going, mention it in your subject line. Here’s an example from Gap where they add the promotion to the subject line. Some email copywriters imagine their ideal reader sitting across from them as they write. Dormify addressed a timely need right in the subject line. Everybody loves a good sale.

Customer 101

Customer Shipping Direct Mail Copywriting 101

Marketing Insider Group

JANUARY 10, 2023

Minimize Self-Promotion. It’s Safe To Self-Promote. Sharing long-form posts, such as “ What To Look For In A Copywriting Service ”, can be one of the most effective ways to educate your audience about your products or services. Here’s what you need to know for BOFU content: Copywriting is Key. Landing Pages. Infographics.

Content Marketing 83

Content Marketing Copywriting Education Marketers 83

Unbounce

AUGUST 9, 2023

And with all the marketing content out there—some markedly better than others—we need to make sure anyone who arrives on one of our landing pages finds the exact info they need to accept our call to action, whether that’s downloading an ebook or signing up for a webinar. It represents the four stages of the customer journey.

Copywriting 98

Copywriting User-Generated eBook Customer Journey 98

Neil Patel

DECEMBER 16, 2020

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion 145

Promotion User-Generated Management Advertising 145

CXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. several ways to generate demand.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Pam Didner

APRIL 2, 2021

The role of content marketing is to create and promote original content to reveal who you are and what you know. Promote: Syndicate and Amplify. Many people focus on content production, but content promotion and measurement are equally important. Lead magnets can be case studies, eBooks, templates or checklists.

Content Marketing 106

Content Marketing Marketers Marketing Marketing Plan 106

Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. If you want more tips on blogging, you can always look up specific resources online, such as copywriting for coaches , SEO blog writing, outsourcing your content, etc. Write more blogs. LinkedIn slides.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. Or you can plan to ramp up your social promotion to feed the top of your sales funnel. Content marketing Copywriting Liz O’Neil Dennison' Sift through your content map and identify where the holes are. photo credit contentauditor.com.

Copywriting 78

Copywriting Whitepaper eBook Global Marketing 78

AWeber

DECEMBER 13, 2023

Unlike other landing pages designed to capture leads (email subscribers) by offering free content or promotional specials, the purpose of a product landing page is to sell a product. Whether you’re selling webinars, ebooks, coaching services, cupcakes -- or anything in between, a product landing page can help boost your sales.

Product 110

Product Price Copywriting Shipping 110

SocialPilot

JUNE 11, 2024

The copywriters and designers can also see what is planned for each day of the month and manage their time to work on post descriptions and creatives accordingly. For example, you decided to promote a recent blog post, but there are multiple ways to create a post for it. So, how do you use this tab in our template?

Transform 111

Transform Social Media Marketing Copywriting eBook 111

Rock Content

SEPTEMBER 16, 2023

Optimize your content with copywriting techniques to persuade users and enhance the click-through rate. The same material can be transformed into: blog posts; infographics ; slide shows; videos ; ebooks. Finally, promote the refreshed content across your marketing channels to reach both new and existing audiences.

User-Generated 97

User-Generated Transform SEO Digital Marketing 97

Duct Tape Marketing

SEPTEMBER 27, 2012

Don’t forget that a low count shows “negative social proof” so if you want to use them, try using paywithatweet.com to get your ebook instead of a form. Brainstorm ideas with a diverse collection of team members : Include customer support, designers, copywriters and information architects. This boosts tweet counts in the background.

Real Estate 78

Real Estate eBook Whitepaper Copywriting 78

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce Copywriting User-Generated 105

Marketing Insider Group

JANUARY 13, 2011

So with just one webcast, we had an event we could promote to our target market and a portfolio of highly valuable content in multiple formats, in the customer’s language from the customer’s perspective. Youu can read all about &# how to create killer blogs, podcasts, videos, ebooks and webinars.&#.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Neil Patel

DECEMBER 3, 2020

In the digital marketing world, this could be an ebook, a checklist, or other forms of relevant content promoted to the audience whose emails you’re targeting. Consider choosing an email marketing agency with experience creating and promoting amazing content. The better the content, the faster your list will grow.

Email Marketing 111

Email Marketing eCommerce Marketers Marketing 111

Unbounce

NOVEMBER 7, 2019

Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Their marketing team set up an “Exclusive Shortlist Offer” on a landing page, so they could carefully control who the promotion went out to—rather than make it available to every single visitor who happened across their website. Can you still roast weiners?”

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Duct Tape Marketing

AUGUST 17, 2017

However, writing content to market your products or services online isn’t quite the same as copywriting for an ad. A handy guidebook (usually an eBook) that customers can download. Here is an example of an appropriate and inappropriate CTA for a specific content type: #6 Publish and promote your content.

Copywriting 75

Copywriting PR eBook Digital Marketing 75