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14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot Marketing

Copywriters. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting , and if you're looking, maybe get some inspiration for your own brand, too. Copywriting Examples.

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5 Strategies to Monetize a Blog

Hubspot Marketing

When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. For instance, Eddie Shleyner, a freelance copywriter and content marketer, markets his business called VeryGoodCopy by writing articles about copywriting, content marketing, and psychology.

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What’s the Best Content Marketing Course for Beginners?

Marketing Insider Group

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Promote a Business with Content by Google. Copywriting for Beginners by Skillshare. Copywriting basics.

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot Marketing

These are things like ebooks, free email courses, webinars, etc. Here’s a great example of an exit intent popup from WaitButWhy (the copywriting is also great): You can get creative with your time-based or behavior-based targeting as well. Here are several different lead magnet ideas and formats : The ebook. The email course.

eBook 145
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Be Relevant or Die: The New Nature of Nurture

Adobe Experience Cloud Blog

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. And what about a copywriter who has downloaded several of your ebooks? It’s likely that the copywriter was doing research, so there’s no point sending a sales message.

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How to Create The Perfect Call-to-Action

Neil Patel

Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. But, it’s a different ball game today. It’s because of Google’s users.

eBook 145
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A Day in the Life of a Content Marketing Manager

Adobe Experience Cloud Blog

Partner ebook co-creation. Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks). Coordinate with internal demand gen teams on promotions. Create abstracts for landing page promotion.