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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Content marketing services like our own primarily consist of: Strategy. Content Creation.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization.

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A Crash Course in Landing Page Conversion

Duct Tape Marketing

Don’t forget that a low count shows “negative social proof” so if you want to use them, try using paywithatweet.com to get your ebook instead of a form. Brainstorm ideas with a diverse collection of team members : Include customer support, designers, copywriters and information architects. This boosts tweet counts in the background.

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8 high-converting lead generation landing page examples to inspire yours

Unbounce

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) Why do you need a lead gen landing page? Though messaging is indeed very important!

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27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Unbounce

As a copywriter, I know as well as anyone that (and this is hard to admit) text and bullet points will only get you so far when it comes to overcoming purchase objections. They’ve made great use of the page’s real estate by including a gallery of options and individual calls to action to shop each vertical within them.

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57 common email marketing mistakes to avoid to boost click rate

Unbounce

How to do it right: Entice them to sign up for your emails by offering a lead magnet like an ebook , a discount code, or access to exclusive content. Here’s how we at Unbounce offered a lead magnet—in this case, a free copy of our A/B testing ebook. We sent out emails that took readers to this landing page: 14.

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20 lead generation form examples with best practices to create optimized forms

Unbounce

Engel & Volkers A simple real estate company “sell your home” request form. Instead of using a discount offer like most ecommerce websites, they’re just positioning the “offer” as hearing from real people about their experiences. Their brand visuals are minimal are elegant, so they’re using a simple form that aligns.