Marketing Insider Group

AUGUST 12, 2020

As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Let your employees create posts, and then have your editorial team (or even your copywriters) check for grammatical or spelling errors.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. This increases expenses and complicates communication.

Whitepaper 128

Whitepaper Transform User-Generated Marketing 128

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Download an ebook. Let’s take a call-to-action (CTA) as an example. What is a call-to-action? How to Write a Call-to-Action What is a call-to-action?

Whitepaper 132

Whitepaper Copywriting PR User-Generated 132

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. B - Strong copywriting that describes your offer and benefits in as few words as possible.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Search Engine Land

APRIL 29, 2024

Instead of using static assets like whitepapers and ebooks, which have been the norm for lead generation landing pages for years, interactive content gets people actively involved, leading to better engagement and understanding. AI simplifies tasks like data analysis, ad copywriting and emailing prospects, simplifying PPC processes.

eBook 86

eBook Whitepaper Copywriting Education 86

Marketing Insider Group

JANUARY 24, 2013

I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Write case studies, eBooks, white papers, etc. Irvine, CA. DougKessler - Doug Kessler – Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. Boston, MA – [link].

PR 112

PR Whitepaper CMO Marketing 112

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! Yes, you need to research your keywords, yes you need to optimize your content.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Whitepaper 98

Whitepaper Copywriting Transform User-Generated 98

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. Offer downloadable digital content. Write more blogs. LinkedIn slides.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Marketing Insider Group

JANUARY 13, 2011

I myself wrote a whitepaper compiled from my notes and using real quotes from the customer. The whitepaper and podcasts were a huge success. Youu can read all about &# how to create killer blogs, podcasts, videos, ebooks and webinars.&#. The solutions they considered. The main reasons they chose us. The service they received.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Income Content marketers make between $37,000 and $82,000.

Copywriting 129

Copywriting CMO PR Social Media Marketing 129

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. Content marketing Copywriting Liz O’Neil Dennison' You’ll be able to see which personas, buying stages, and themes you’re serving with content, and where you need to step up. Sift through your content map and identify where the holes are.

Copywriting 78

Copywriting Whitepaper eBook Global Marketing 78

Duct Tape Marketing

AUGUST 7, 2015

Whitepaper or ebook downloads. Maggie Patterson is a communications strategist and conversions-focused copywriter who works with small businesses to help them create thriving online-based businesses. Here are some ideas: Purchase a specific product or service. Book a consult. Request more information. Free trial signups.

Whitepaper 78

Whitepaper Copywriting Analytics eBook 78

Duct Tape Marketing

SEPTEMBER 27, 2012

Don’t forget that a low count shows “negative social proof” so if you want to use them, try using paywithatweet.com to get your ebook instead of a form. Brainstorm ideas with a diverse collection of team members : Include customer support, designers, copywriters and information architects. This boosts tweet counts in the background.

Real Estate 78

Real Estate eBook Whitepaper Copywriting 78

Rock Content

SEPTEMBER 9, 2023

Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. Content variety and specialization A full range of product types is available via ClearVoice, including standalone articles, whitepapers, ebooks, press releases, and more.

Copywriting 98

Copywriting Price Analytics Communications 98

Sprout Social

FEBRUARY 6, 2017

Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? In other words, they should be things that you can attach a number to. Some good examples are: Email list sign-ups. Contact form inquiries. Measure this investment per-campaign. Or maybe you outsourced status updates.

Social Media Marketing 112

Social Media Marketing Analytics Whitepaper Copywriting 112

Rock Content

AUGUST 25, 2020

These unique pages are highly optimized and filled with copywriting techniques. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. Landing pages are almost an icon of Digital Marketing. How to measure your results?

Transform 95

Transform Whitepaper User-Generated Law 95

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. This empowers them to hone their superpowers however they learn best. What compels your team?

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Make your copy clear and unambiguous Generic CTAs are the death of your conversion rates.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Pam Didner

APRIL 2, 2021

White papers. Lead magnets can be case studies, eBooks, templates or checklists. Case studies. Template and checklists. Slides decks. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. It also depends on your team’s mix of in-sourced talent and out-sourced agencies.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce Copywriting User-Generated 105

Sprout Social

APRIL 26, 2023

Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups Contact form inquiries Trials Purchases Downloads of a whitepaper or ebook Note that all of these goals involve someone taking a measurable action. Content: Did you hire a professional copywriter to write a landing page?

Analytics 98

Analytics Social Media Marketing Whitepaper Promotion 98

Neil Patel

MARCH 28, 2023

Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. For example, this HubSpot eBook is about maximizing ad spend on Facebook and Instagram. The simplest place to start is the old Problem-Agitate-Solution (PAS) copywriting formula. Your lead magnet can be anything you want it to be.

User-Generated 145

User-Generated Advertisers Advertising eBook 145

Unbounce

OCTOBER 15, 2024

With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. Produce high-quality content : Create in-depth, well-researched pieces that provide real value. Like what you see?

User-Generated 98

User-Generated Marketing Marketers CRM 98

Sprout Social

OCTOBER 1, 2018

Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups. Contact form inquiries. Measure this investment per-campaign. Or maybe you outsourced status updates.

Analytics 75

Analytics Whitepaper Copywriting Shoppers 75

Rock Content

JULY 13, 2023

However, if you have a persona in mind, it is also possible to predict issues that may come up and cover them , for example, in blog posts, ebooks , and case studies. Copy ‒ What kind of slogans and copywriting do local competitors use? So, there must be blog posts, ebooks, and nurturing flows, among others, for each persona, ok?

CRM 98

CRM eBook Communications B2C 98

Duct Tape Marketing

FEBRUARY 16, 2016

ebooks or whitepapers) or tools (e.g. The viewer lands on your conversion optimized landing page with rock-star copy-writing, and downloads your eBook, becoming a lead. The goal is to get potential buyers into your mailing list by offering them access to information (e.g. assessment tools).

eBook 53

eBook Whitepaper Education CRM 53

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) Why do you need a lead gen landing page? Though messaging is indeed very important!

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Exposure Ninja

SEPTEMBER 18, 2023

Suppose you want to get recommendations on the best software to use to help you with your copywriting. If you type “software” into the Reddit search bar while in the r/copywriting subreddit, you can see where people have asked a similar question or where they have made recommendations.

PR 52

PR Copywriting Marketing Marketers 52

Unbounce

DECEMBER 18, 2024

Here are a few ideas to help you get started: Headlines: Headlines on content (whether an ebook, webinar, or landing page) are often the first thing visitors see. These magnets include everything from ebooks and webinars to free trials and whitepapers. AI copywriting to skip the blank page scaries.

User-Generated 52

User-Generated Customer Journey Price eBook 52

Sprout Social

OCTOBER 1, 2018

Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups. Contact form inquiries. Measure this investment per-campaign. Or maybe you outsourced status updates.

Analytics 48

Analytics Whitepaper Copywriting Shoppers 48

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter).

Whitepaper 119

Whitepaper User-Generated Thought Leadership Copywriting 119

Litmus

DECEMBER 2, 2024

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Once you know what you want to achieve and which section of your audience you’re targeting with this email send, you can get into the weeds on “the how.”

Copywriting 63

Copywriting Email Marketing Key Performance Indicator Whitepaper 63

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. The issue isn’t how relevant your content writing can be in a world full of blogs, landing pages, emails, and eBooks. How it helps Legendary copywriter David Ogilvy once said that when you write the headline, you spend 80% of your advertising dollar.

Price 93

Price eBook User-Generated SEO 93