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Generate more leads – By offering ebooks, whitepapers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for whitepapers. For a copy editor in the US, the average salary is $44K.
For example, a lead who has only downloaded an introductory-level whitepaper will delete your hardcore sales email, but they might latch onto an offer to receive automatic updates about more articles on the topic, or even a demo/webinar that will speak to similar pain points. Should both CMOs be receiving the same message?
Whitepapers. Partner ebook co-creation. Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks). Blog posts, marketing collateral, whitepapers, etc. Definitive Guides.
You can also offer a checklist, ebook, whitepaper, or another downloadable asset. This is where a strong call to action comes into play, and copywriting is super important. Contests and giveaways are another great way to convince people to share their email addresses. Follow Email Marketing Laws and Regulations.
Creating blog posts , videos, articles, Ebooks, case studies, whitepapers, etc. Once you have a strong email list, professional copywriters and digital marketing strategists will find the best opportunities to increase: Clicks Email opens Traffic Conversions Want to learn how your email list can generate a 4300% ROI?
Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed.
As your B2B customer segments move along the road toward trust and loyalty, offer whitepapers or ebooks that help them save money, solve problems, and increase efficiency. Let your employees create posts, and then have your editorial team (or even your copywriters) check for grammatical or spelling errors.
They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a whitepaper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.
Marketers frequently invest considerable effort into writing long-form content like blogs, whitepapers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. This increases expenses and complicates communication.
In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Download an ebook. Let’s take a call-to-action (CTA) as an example. What is a call-to-action? How to Write a Call-to-Action What is a call-to-action?
Instead of using static assets like whitepapers and ebooks, which have been the norm for lead generation landing pages for years, interactive content gets people actively involved, leading to better engagement and understanding. AI simplifies tasks like data analysis, ad copywriting and emailing prospects, simplifying PPC processes.
Include very little copywriting or an overload of information (usually somewhere in between). Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or whitepaper. B - Strong copywriting that describes your offer and benefits in as few words as possible.
But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and whitepapers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! Yes, you need to research your keywords, yes you need to optimize your content.
Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even whitepapers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.
I myself wrote a whitepaper compiled from my notes and using real quotes from the customer. The whitepaper and podcasts were a huge success. Youu can read all about &# how to create killer blogs, podcasts, videos, ebooks and webinars.&#. The solutions they considered. The main reasons they chose us. The service they received.
E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. Offer downloadable digital content. Write more blogs. LinkedIn slides.
Content like blogs, ebooks, whitepapers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Marketing CopywritingCopywriting is a foundational part of marketing and advertising. Income Content marketers make between $37,000 and $82,000.
Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. Content marketing Copywriting Liz O’Neil Dennison' You’ll be able to see which personas, buying stages, and themes you’re serving with content, and where you need to step up. Sift through your content map and identify where the holes are.
Whitepaper or ebook downloads. Maggie Patterson is a communications strategist and conversions-focused copywriter who works with small businesses to help them create thriving online-based businesses. Here are some ideas: Purchase a specific product or service. Book a consult. Request more information. Free trial signups.
Don’t forget that a low count shows “negative social proof” so if you want to use them, try using paywithatweet.com to get your ebook instead of a form. Brainstorm ideas with a diverse collection of team members : Include customer support, designers, copywriters and information architects. This boosts tweet counts in the background.
Content downloads : Offering ebooks, whitepapers, and other resources. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly.
Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. Content variety and specialization A full range of product types is available via ClearVoice, including standalone articles, whitepapers, ebooks, press releases, and more.
Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? In other words, they should be things that you can attach a number to. Some good examples are: Email list sign-ups. Contact form inquiries. Measure this investment per-campaign. Or maybe you outsourced status updates.
These unique pages are highly optimized and filled with copywriting techniques. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. Landing pages are almost an icon of Digital Marketing. How to measure your results?
The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. This empowers them to hone their superpowers however they learn best. What compels your team?
A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Make your copy clear and unambiguous Generic CTAs are the death of your conversion rates.
Whitepapers. Lead magnets can be case studies, eBooks, templates or checklists. Case studies. Template and checklists. Slides decks. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. It also depends on your team’s mix of in-sourced talent and out-sourced agencies.
A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Examples would be an ebook, whitepaper, or webinar registration.
Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups Contact form inquiries Trials Purchases Downloads of a whitepaper or ebook Note that all of these goals involve someone taking a measurable action. Content: Did you hire a professional copywriter to write a landing page?
Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. For example, this HubSpot eBook is about maximizing ad spend on Facebook and Instagram. The simplest place to start is the old Problem-Agitate-Solution (PAS) copywriting formula. Your lead magnet can be anything you want it to be.
Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups. Contact form inquiries. Measure this investment per-campaign. Or maybe you outsourced status updates.
With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. Develop gated assets : Create valuable downloadable content like eBooks , whitepapers , templates , and checklists. Produce high-quality content : Create in-depth, well-researched pieces that provide real value. Like what you see?
However, if you have a persona in mind, it is also possible to predict issues that may come up and cover them , for example, in blog posts, ebooks , and case studies. Copy ‒ What kind of slogans and copywriting do local competitors use? So, there must be blog posts, ebooks, and nurturing flows, among others, for each persona, ok?
ebooks or whitepapers) or tools (e.g. The viewer lands on your conversion optimized landing page with rock-star copy-writing, and downloads your eBook, becoming a lead. The goal is to get potential buyers into your mailing list by offering them access to information (e.g. assessment tools).
Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) Why do you need a lead gen landing page? Though messaging is indeed very important!
Suppose you want to get recommendations on the best software to use to help you with your copywriting. If you type “software” into the Reddit search bar while in the r/copywriting subreddit, you can see where people have asked a similar question or where they have made recommendations.
Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups. Contact form inquiries. Measure this investment per-campaign. Or maybe you outsourced status updates.
Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, whitepapers and more. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter).
I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Write case studies, eBooks, whitepapers, etc. Irvine, CA. DougKessler - Doug Kessler – Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. Boston, MA – [link].
Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Once you know what you want to achieve and which section of your audience you’re targeting with this email send, you can get into the weeds on “the how.”
eBooks, webinars, blog posts, videos, social media threads. The issue isn’t how relevant your content writing can be in a world full of blogs, landing pages, emails, and eBooks. How it helps Legendary copywriter David Ogilvy once said that when you write the headline, you spend 80% of your advertising dollar.
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