Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 112

Transform Copywriting Email Marketing Shoppers 112

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " did for an ecommerce client he worked with. “ He told me that after implementing this strategy, the ecommerce company saw a 37% increase in organic traffic within four months. Unless you ask ChatGPT for help. Analyze your competitors’ content.

SEO 136

SEO User-Generated Transform eCommerce 136

Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” And reviews arent just for ecommerce. Your readers have doubts, thats why theyre checking out the testimonials. Logos can also build trust in a content program. ” 5.

Copywriting 111

Copywriting Transform SEO Place 111

Hubspot Marketing

SEPTEMBER 26, 2019

Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. Currently, only 19% of even the top 1,000 ecommerce companies engage in any kind of shopping cart abandonment recovery. Copywriting: The copy should be snappy, concise, and compelling. Whiskey Loot.

Customer 145

Customer Copywriting eCommerce Inbound Marketing 145

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. The post How persuasive email design can influence the ecommerce customer journey appeared first on MarTech. Dig deeper: Does your email copy persuade or sell?

Customer Journey 126

Customer Journey eCommerce Customer Law 126

Backlinko

JULY 22, 2024

Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines. Learn everything you need to know in our free SEO copywriting guide. Focus on building a strong foundation by creating valuable content and understanding your audience and their needs.

SEO 114

SEO Law User-Generated Analytics 114

Search Engine Land

JULY 22, 2024

Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. For ecommerce brands, a great tool to get started with is Google Merchant Center’s Price Competitiveness report. Audiences are unique.

Price 96

Price eCommerce Customer Journey Copywriting 96

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 106

eCommerce PR User-Generated Marketers 106

Martech

NOVEMBER 22, 2024

Copywriting, generating descriptions for the product page and creating images — these uses are table stakes. “The other area is using generative AI to create content,” he said. “One thing we are testing is taking a product image, usually on a white background, and making it look fancier.

Copywriting 108

Copywriting Retail User-Generated Customer Journey 108

Backlinko

DECEMBER 27, 2024

Suppose you want to generate a description for a new ecommerce item. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Claude can assist with tasks like AI copywriting and content generation, too.

Transform 110

Transform User-Generated Manufacturing eCommerce 110

Martech

JUNE 18, 2024

We identified and experimented with areas in the business that included the early phases of idea generation, copywriting and creative evaluation. Concerning ecommerce content, the tool constructs content that is inherently search engine optimized, eliminating manual tasks for the team.

Copywriting 114

Copywriting Transform eCommerce Advertising 114

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Most digital marketing teams I’ve worked with don’t have dedicated email copywriters. Read next: Using search and email to recognize customer intent.

Copywriting 129

Copywriting Shoppers Energy eCommerce 129

Unbounce

JANUARY 6, 2025

This is also where an ecommerce funnel would push for the purchase to be completed. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Dig deeper: How to make your ecommerce content more helpful AI and product description generators Using product description generators can be a double-edged sword. Dig deeper: Why ecommerce brands must showcase authentic E-E-A-T 5. If so, do so instead.

Product 125

Product SEO Copywriting eCommerce 125

Backlinko

SEPTEMBER 6, 2024

Plus, Ben is an incredible writer, so you’ll get a masterclass in copywriting every time How the F*ck hits your inbox. Sign up to How the F*ck to learn what growth strategies are working right now. With a focus on how to scale traffic with quality content. A How the F*ck premium subscription will set you back $22 per month.

SEO 100

SEO Copywriting eCommerce Search Marketers 100

Martech

FEBRUARY 19, 2025

Dig deeper: Email deliverability: What you need to know That’s true for any ecommerce brand but especially for a seasonal retailer. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work? If you’re doing this, you need to address it quickly in this quarter, if possible.

Retail 80

Retail Copywriting eCommerce CRM 80

Hubspot Marketing

MARCH 21, 2018

For instance, Eddie Shleyner, a freelance copywriter and content marketer, markets his business called VeryGoodCopy by writing articles about copywriting, content marketing, and psychology. You’ll partner with an eCommerce platform or businesses that have affiliate programs and pick out relevant products to promote on your blog.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Hubspot Marketing

FEBRUARY 4, 2025

This is where your conversion copywriting skills come in. This can be extremely useful for highlighting multiple products at once and is common with eCommerce sites like Ulta. Heck, I dont think Ive ever seen a headline that went past 10 words. A great Facebook Ad headline is short, clear, catchy, and compelling.

Real Estate 110

Real Estate Logistics Energy Retail 110

AWeber

MAY 6, 2022

Sometimes copywriters, coaches, or consultants will send text-only emails because they want their emails to appear more personal. How well this tactic will work will depend on your audience and your copywriting skills. Not all ecommerce websites send text-only transactional emails, but many do.

Copywriting 125

Copywriting User-Generated eCommerce Email Marketing 125

Search Engine Land

APRIL 1, 2024

Do you work on an enterprise ecommerce site? Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. For ecommerce, you might also want to include color and size (although most of these pages should be blocked from search engines).

eCommerce 60

eCommerce Product SEO Copywriting 60

Hubspot Marketing

DECEMBER 10, 2024

Ahrefs has a great demonstration for an ecommerce website. Heres what Urquilla said: "My client, a career clarity coach, had been consistently posting weekly blogs, working with a copywriter, and even hired web designers to revamp her website and create new landing pages.

SEO 130

SEO Gen Z Finance Transform 130

Unbounce

NOVEMBER 22, 2021

For reference, the eCommerce industry’s average email conversion rate is 15.22% (when calculating using click-throughs) and 1.33% (when calculating based on the number of emails sent). If you’re scratching your head wondering what to write, try an AI copywriting platform like Smart Copy. 3 Ways to Boost Your Email Conversion Rate.

Copywriting 122

Copywriting User-Generated eCommerce Email Marketing 122

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. The Americommerce ad below talks about being the “Best eCommerce Solution.”. Ready to craft magnetic copy for your ads? Twitter Ad Copy Strategies.

Copywriting 136

Copywriting User-Generated Communications Advertising 136

Digital Marketer

MAY 25, 2022

Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing.

eCommerce 85

eCommerce Copywriting Branding Product 85

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Copywriting for ads, emails and landing pages. Copywriters. They’re even more popular in the era of ecommerce via email and social media.

Customer 145

Customer Copywriting Marketers Marketing 145

Martech

DECEMBER 22, 2023

How persuasive email design can influence the ecommerce customer journey by Kath Pay. Discussions on persuasion in an email message usually begin and end with copywriting. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.

Copywriting 107

Copywriting eCommerce Email Marketing Customer Journey 107

Unbounce

JUNE 25, 2020

That’s when she discovered the secret sauce to scaling her ecommerce business. The best way to drive ecommerce sales is by pairing custom landing pages with highly targeted ads or emails to help you reach a specific audience at a specific time with a specific offer, encouraging them to take a specific action. last year.

Shoppers 144

Shoppers eCommerce Transform Copywriting 144

Martech

OCTOBER 9, 2023

Dig deeper: How persuasive email design can influence the ecommerce customer journey In this post, I’ll review how to write message copy that combines Cialdini’s persuasion principles and the cognitive biases that are part of human nature and which we use as shortcuts to help us make decisions. This is what good copywriting is all about.

eCommerce 136

eCommerce Price Email Marketing Retail 136

Hubspot Marketing

JANUARY 7, 2024

Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Content and copywriters create copy for: Blogs Websites Ads Email Landing pages Social media They use language to encourage, educate, and inform. Skills in a range of marketing tactics, including copywriting, research, and design, are useful.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Use Insider

OCTOBER 24, 2024

For more details and examples, check out our guides to: eCommerce marketing automation Omnichannel marketing automation Convert Unknown Visitors Faster and Reduce CAC with Real-Time Personalization and Web Push Notifications So far, we’ve mostly discussed how to personalize the experience of people who’ve shared contact information with you (i.e.,

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Neil Patel

NOVEMBER 7, 2020

Neil Patel Digital – Best for email content Inbox Army – Best for full-service email management Fix My Churn – Best for SaaS onboarding email and churn Action Rocket – Best for custom HTML & CSS enterprise email SmartMail – Best for ecommerce email marketing. A Diversified Team of Experts.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) Ueni , which provides marketing and advertising services to small businesses, proves anticipation can be a powerful thing with this relatively vague, yet high-converting landing page targeted at ecommerce clients. They need to clearly see the value on the other side of that “sign me up” button.

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Orbit Media Studios

JUNE 5, 2024

Use generative AI to find gaps in conversion copywriting. Plug them with conversion copywriting and supportive evidence. Your conversion copywriting is dialed in. ex: Not ecommerce? The conversion copywriter may miss this trick, but the analytics pro spots it everytime. Addressing visitors’ objections is critical.

Copywriting 120

Copywriting User-Generated Outbound Marketing Thought Leadership 120

Sachs Marketing Group

NOVEMBER 10, 2023

There are different types of content uniquely suited for ecommerce websites, each designed to engage shoppers at various stages of their journey. For ecommerce websites, content is the engine of customer engagement and conversion. In this article, you will discover everything you need to know about content for ecommerce websites.

eCommerce 52

eCommerce Entertainment Shoppers User-Generated 52

Search Engine Land

FEBRUARY 14, 2024

For instance, imagine an ecommerce company using AI to analyze user interactions. One case study to show this was around a large UK-based “deal of the day” ecommerce company named Wowcher. Using an AI copywriting tool, the brand spruced up its Facebook ads. They utilized AI by creating compelling and personalized ad copy.

eCommerce 108

eCommerce User-Generated Social Media Marketing Copywriting 108

Unbounce

JUNE 12, 2024

/ Ecommerce How to increase your ecommerce sales: 22 actionable tips By Josh Gallant. But don’t worry, there are still plenty of things you can experiment with to turn your ecommerce store into a conversion-driving machine. TABLE OF CONTENTS Which factors influence ecommerce sales the most? Updated on June 12, 2024.

eCommerce 52

eCommerce Customer loyalty User-Generated Shipping 52