Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. Who the prompt is representing (the email marketer).

eCommerce 136

eCommerce Price Email Marketing Retail 136

Litmus

MARCH 13, 2023

This month, we’re chatting with Samar Owais—conversion strategist, SaaS and eCommerce industry expert, and (spoiler alert) K-pop fan. Samar Owais (she/her) Email Conversion Strategist and Founder at Emails Done Right Follow Samar on LinkedIn and Twitter What did the beginning of your time in email marketing look like?

Copywriting 72

Copywriting eCommerce Email Marketing Place 72

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. I feel like I didn’t choose the email life, the email life chose me. When I left that role, I knew I wanted to stay connected to email marketing.

Copywriting 56

Copywriting eCommerce Finance Email Marketing 56

Digital Marketer

MAY 25, 2022

Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing.

eCommerce 86

eCommerce Copywriting Branding Product 86

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. Alex Cattoni – The Copy Posse.

Copywriting 72

Copywriting eCommerce Marketing Marketers 72

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. Alex Cattoni – The Copy Posse.

Copywriting 70

Copywriting eCommerce Marketing Marketers 70

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. But there are risks associated with email marketing and cold email outreach that marketers want to avoid if at all possible. No, not that!

Outbound Marketing 111

Outbound Marketing User-Generated Copywriting Email Marketing 111

AWeber

DECEMBER 14, 2022

If you don’t want to create a guide or ebook, there’s another simple way to deliver written content to your subscribers: an email course. Copywriter and Marketing Consultant Henneke Duistermaat of Enchanting Marketing offers a 16-part copywriting email course as her lead magnet. Try email marketing.

eBook 103

eBook Shipping eCommerce Copywriting 103

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 124

eCommerce PR User-Generated Marketing 124

Spiralytics

AUGUST 22, 2024

of employees: 2-10 employees Main services: Local SEO Enterprise SEO Service International SEO Service eCommerce SEO Service Top clients: Somfy, Apple Tree Playhouse, Nam Wah Pai Known for its proprietary SEO framework, Outrankco focuses on helping businesses dominate Google rankings, attract more visitors, and increase potential leads.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Orbit Media Studios

JANUARY 31, 2023

When an ecommerce homepage shows the product in context, it lets the visitor know the why, not just the what. This is the key to conversion copywriting. But with this information, copywriting flows naturally. And its success is a huge factor in the success of your email marketing program. Clarity is critical.

Copywriting 141

Copywriting Real Estate User-Generated SEO 141

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) And that you’re offering something really great to make trading their email a total no-brainer. . Much like Condair in the previous example, National Sewing Circle understands the balance of give and take, asking only for an email address to “unlock your download.” Frank & Dick.

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Buffer Marketing

DECEMBER 14, 2023

Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing. He provides insights into how these AI tools can be used to create effective email marketing campaigns. Why this works : This approach works because it provides valuable insights into a trending topic (AI in email marketing).

Transform 129

Transform User-Generated Thought Leadership Copywriting 129

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). The free tool.

eBook 144

eBook Copywriting User-Generated Entertainment 144

AWeber

DECEMBER 5, 2022

Communicate like a human and a friend, not an automated marketing robot. Even though you’re writing an email, you want your content to feel like it was written by a human who’s speaking to other humans. Some email copywriters imagine their ideal reader sitting across from them as they write.

Customer 93

Customer Shipping Direct Mail Copywriting 93

Unbounce

MARCH 30, 2023

AI content generation AI can help marketers create all sorts of content for social media, email marketing (hello, subject lines), and other communication channels. Marketers can set parameters around the generated content and ultimately have the final say in what gets sent or published. Not nice, ecommerce website.)

Digital Marketing 81

Digital Marketing Marketing Marketers Price 81

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 118

Email Marketing Price eCommerce User-Generated 118

Unbounce

JUNE 12, 2024

/ Ecommerce How to increase your ecommerce sales: 22 actionable tips By Josh Gallant. But don’t worry, there are still plenty of things you can experiment with to turn your ecommerce store into a conversion-driving machine. TABLE OF CONTENTS Which factors influence ecommerce sales the most? Updated on June 12, 2024.

eCommerce 52

eCommerce Customer loyalty User-Generated Shipping 52

Hubspot Marketing

OCTOBER 24, 2023

The ecommerce giant has been using ML for a variety of purposes, such as getting insights into customer behavior and analyzing browsing and purchasing history to provide personalized product recommendations. Farfetch increased its email open rate by 31%. Amazon increased its net sales by 9%.

User-Generated 115

User-Generated Price Retail Marketing 115

Scoop.it!

SEPTEMBER 28, 2023

And as email marketers, this is the season to make merry and laugh your way to the bank as Santa Claus slides down your brand campaign’s proverbial chimney too! Did we mention the festive sprinkling of beautiful holiday email inspirations as well?! We truly loved it!

Email Marketing 100

Email Marketing Marketing Strategy Shoppers Marketing 100

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Dig deeper: Does your email copy persuade or sell? I’m not saying you must resort to the email equivalent of tears to persuade your subscribers to act.

Customer Journey 127

Customer Journey eCommerce Customer Law 127

Neil Patel

MARCH 1, 2021

If you’re not sure where to begin and need inspiration—or you’re looking to hire someone for productized coaching services—here are a couple of options: Copyhackers coaches writers to improve their copywriting skills and conversion techniques through courses and tutorials.

Product 141

Product Price Copywriting B2C 141

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Martech

AUGUST 5, 2022

Specifically, email copy that recognizes your email subscribers require unique tactics to persuade them to click to your website and convert. This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling.

Copywriting 130

Copywriting Shoppers Energy eCommerce 130

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Duct Tape Marketing

MAY 25, 2022

John Jantsch (09:13): Hey, eCommerce brands did you know, there's an automated marketing platform. And it's got all the data insights, segmentation, savvy, and email and SMS marketing tools. I mean that are maybe kind of ahead of the curve and, and it might just be in their own operations or in their own marketing.

Transform 94

Transform Marketing Marketers Non-Profit 94

Unbounce

APRIL 6, 2023

AI marketing doesn’t mean the end of real, flesh-and-blood marketers. In fact, these tools are making marketers more effective. With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. However, Copy.ai

Product 81

Product Copywriting Price User-Generated 81

Hubspot Marketing

SEPTEMBER 26, 2019

Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. Abandoned Cart Email Template. Best Abandoned Cart Email Examples.

Customer 128

Customer Copywriting eCommerce Inbound Marketing 128

AWeber

SEPTEMBER 19, 2023

You don’t have to be an expert copywriter to create an enticing product description. That may be why social media marketing ranks up there with email marketing for small businesses: Of course, it’s not as simple as signing up for Instagram. High-resolution images.

Shipping 64

Shipping Transform SEO Promotion 64

Unbounce

NOVEMBER 22, 2021

Anyone can send an email. But can you send an email that does the job you want it to? In email marketing, the email’s job is to create conversions— the actions you want your readers to take when they read it. If you can’t captivate them with your emails, they’ll click away.

Copywriting 122

Copywriting User-Generated eCommerce Email Marketing 122

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. Hamoon Green, the CEO & chief strategist of Quick Boost Marketing. Why The Industry Definition of Email Marketing is LAME 4:23 – 4:33.

Email Marketing 72

Email Marketing Transform Customer loyalty Entertainment 72

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. In fact, the digital ecommerce market is projected to reach $10.3 Updated on March 12, 2024.

Product 59

Product eCommerce eBook Shipping 59

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. billion by 2025.

Digital Marketing 110

Digital Marketing Marketing Strategy Shoppers User-Generated 110

Unbounce

JUNE 5, 2024

SaaS examples Professional services examples B2B examples Ecommerce examples SaaS lead generation form examples Lead generation forms in SaaS are typically focused on one of two actions: Request a demo: Fill out some info on you and your company before a live demo call with a sales team. What are you waiting for?

eCommerce 52

eCommerce User-Generated Law Real Estate 52

Neil Patel

JANUARY 20, 2021

Here are some of the customizations that you can include: Custom tabs Email capture forms Podcasts Video players Quizzes Polls Landing pages Apps to run contests Appointment schedule apps Blog and RSS feeds Ecommerce tabs. The guys at Vero devised such an outreach for their email marketing best practices guide.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145