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The Ultimate Guide to Copywriting

Neil Patel

Great copywriting can move mountains. That’s the power of copywriting. What, Exactly, Is Copywriting? There’s a lot of confusion out there when it comes to copywriting. Copywriting is content writing with the direct goal of making a sale. Here’s a copywriting example from my website.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

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How to get your email marketing ready for iOS 18

Martech

Rethinking copywriting. Use a less promotional tone, and replace it with educational content and value-driven messaging. Adapt email content and copywriting strategies using data and insights. Be sure to have an array of templates that effectively deliver both promotional and non-promotional content. Measure, measure, measure.

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5 content killers that ruin results — and how to fix them

Martech

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.

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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. We spoke with Grimes and White to get the inside scoop on what it takes to develop a high-impact social media strategy for higher education institutions.

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The top 50 genAI use cases in marketing

Martech

Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. The following use cases may require more education, proof of value and tool accessibility to encourage adoption. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats.

Transform 139