Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Hubspot Marketing

OCTOBER 21, 2024

When Jade started out, she was applying to roles related to recruitment, but because of her educational and professional background, did not hear back about most of those roles. Take advantage of self-paced education resources. She told me: “For example, sometimes people just apply to things [that have ‘marketing’ in title].

Gen Z 104

Gen Z Copywriting Influencer Marketing Education 104

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Unbounce

JANUARY 6, 2025

Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. Educate your audience with valuable information on common pain points. At this stage, the goal is to attract a wide audience and generate interest in your products or services. Once again, after your integrations are in placetest everything.

Price 111

Price User-Generated Copywriting Analytics 111

Businesses Grow

MAY 30, 2023

Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling marketing books and is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Hubspot Marketing

DECEMBER 26, 2022

But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Marketing and Content Creation. Copywriting. Email marketing.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Martech

APRIL 5, 2023

For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Health 121

Health Inbound Marketing Copywriting Education 121

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Email Marketing Email marketing is great for nurturing leads, receiving orders, asking for feedback, and connecting with your target audience. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Copywriting for Beginners by Skillshare. Copywriting basics. Screenshot via Skillshare.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Hubspot Marketing

MAY 3, 2017

We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing. 32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. This is where copywriting formulas come into play as a game-changer for digital marketing. What are Copywriting Formulas?

Copywriting 52

Copywriting Non-Profit Energy Education 52

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. He helps 7-8 figure ecommerce brands generate 30%-40% of their total revenue through email marketing and marketing consultation.

Email Marketing 71

Email Marketing Transform Customer loyalty Entertainment 71

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. Should your CTA include a verb?

Whitepaper 133

Whitepaper Copywriting Promotion B2C 133

Digital Marketer

MARCH 28, 2022

Austin, TX: Today, DigitalMarketer, the leader in building digital marketing certification courses for agency and small business owners, is launching Academy. Academy is the central place to access all of the education materials DigitalMarketer offers.

Education 75

Education Copywriting Digital Marketing Marketers 75

Search Engine Land

APRIL 5, 2023

For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Health 94

Health Inbound Marketing Copywriting Education 94

Sprout Social

JUNE 10, 2021

The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Advantages of newsletters for marketing.

Marketers 141

Marketers Marketing Copywriting B2C 141

Exposure Ninja

JUNE 23, 2022

Which Skills Do You Need for Digital Marketing Success? When recruiting digital marketing professionals to join your team, you should look for those who possess this general grounding and also excel in one to two specialist areas. The best form of education is actively putting into practice what you’ve learned.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “We Learn about Interactivity.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

AWeber

MAY 17, 2022

In our own surveys, we often ask email subscribers to share their biggest email marketing challenge. We can then create educational content to resolve those challenges. Asking a simple question in an automated email is an easy way to learn more about your customers’ pain points. Now how do you apply all this?

Customer 126

Customer Copywriting Marketing Marketers 126

Duct Tape Marketing

APRIL 9, 2025

Here are some common program types youll come across, along with what they generally involve: Tactical Skills Courses for Marketing Consultants: Focused courses on specific marketing skills (SEO, Google Ads, email marketing, etc.). Usually, on-demand video lessons or workshops teaching you how to do a particular thing.

CMO 71

CMO Price Marketers Marketing 71

AWeber

JANUARY 9, 2024

Then it sends a relevant series of emails to cultivate their interest and guide them toward making a purchase or commitment to your service. You can put multiple nurture campaigns on autopilot and it probably won’t cost you a penny more than what you already pay for your email marketing service. The best part?

Customer 98

Customer Copywriting Email Marketing User-Generated 98

Neil Patel

MAY 18, 2021

More specifically, CRO programs are great for e-commerce businesses, businesses with email marketing programs, and businesses involved in paid media programs, as CRO is a natural accompaniment to these programs. It’s not about quick wins, but rather ongoing testing, optimization, and education.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. There are at least 8 ways to convert these free members into paying customers through email marketing.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) And that you’re offering something really great to make trading their email a total no-brainer. . And their nine percent conversion rate of nearly 35,000 visitors, which is well above the education industry median , proves their lead gen efforts are paying off. . The VIU team (of only six!)

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Litmus

JULY 25, 2019

Removing hurdles in the content often boils down to copywriting and design. When in doubt, use the “reading test”: Read your email out loud and see if it sounds natural and easy to understand. Embracing and representing those different experiences is the key to creating more inclusive email programs. . Use diverse imagery.

Email Marketing 67

Email Marketing Logistics Health Retail 67

Hubspot Marketing

DECEMBER 5, 2023

Industry-specific skills in a particular field, like marketing, education, or healthcare. For example, if you develop email marketing campaigns, list Email marketing, Drip campaigns, Copywriting, [Industry] email marketing , and so on. Are you a job seeker?

Thought Leadership 115

Thought Leadership Copywriting Education Email Marketing 115

Litmus

FEBRUARY 8, 2021

In addition, different email platforms have varying levels of standards which meant both myself and my clients were running into a wall because of numerous technical limitations. That’s when I had my “ah-ha” moment and decided to build an email marketing design company with an innovative approach. More, more, more emails.

Copywriting 111

Copywriting Retail Email Marketing Education 111

Martech

SEPTEMBER 28, 2023

SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. Marketing is just one area where we’ll need to collaborate with AI. Eventually, this will expand into entertainment, education, healthcare, retail and more. Business email address Subscribe Processing.

User-Generated 129

User-Generated Copywriting Marketing Automation Platform eBook 129

Hubspot Marketing

OCTOBER 1, 2022

For Example: In those two years, I've seen her not only excel at the core elements of her job -- like copywriting and copyediting — but also learn other tasks that extend well beyond the scope of her role. These include email marketing, event planning, and even championing our company's internal communications.

Copywriting 139

Copywriting Management Communications Education 139

Scoop.it!

DECEMBER 1, 2022

You can set up milestone messaging with email marketing or through in-app messages — both ways are good. Pro tip: You can compare marketing automation software to achieve this using TestBox. With emails, it’s different. A lot of companies are choosing email marketing as their core practice. Wrapping up.

Copywriting 111

Copywriting Marketing Marketers Education 111

Digital Marketer

OCTOBER 7, 2022

Here on my blog, you’ll find tons of tutorials on copywriting, digital marketing, and freelancing – to help you out on your entrepreneurial journey. This tutorial is perfect for any coach or entrepreneur with a service-based or education business. Discover the proven plan for effortless, automated email marketing.

Copywriting 91

Copywriting Price Communications Education 91

Buffer Marketing

DECEMBER 14, 2023

Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing. He provides insights into how these AI tools can be used to create effective email marketing campaigns. Why this works : This approach works because it provides valuable insights into a trending topic (AI in email marketing).

Transform 137

Transform User-Generated Thought Leadership Copywriting 137

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). In the example below, Ling App uses its landing page to highlight the immersive language learning approach that differentiates its service from other educational apps. Landing pages can be any length. C - One clear call to action.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

AWeber

AUGUST 17, 2023

The overall theme of the lead magnet was writing better emails. Our portion was to educate readers on the different types of copywriting formulas that could be used to write better emails. We pulled the content from this blog post titled “ The 3 best copywriting formulas for email marketing.

Copywriting 75

Copywriting Email Marketing Education Marketing Plan 75

Hubspot Marketing

DECEMBER 12, 2023

As an experienced email marketer or a creative copywriter? So now you can transform a generic prompt — " Write a blog post about five common marketing mistakes in the IT industry " — into an AI-ready masterpiece: " Act as a seasoned marketing blogger. Brand Alignment : does the content have a distinct brand voice?

Transform 129

Transform User-Generated Copywriting Marketers 129