Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 105

Email Marketing Marketing Marketers Copywriting 105

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

Copywriting 98

Copywriting Finance Fashion Price 98

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Scoop.it!

DECEMBER 26, 2023

Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. If the text in your email lacks tooth and edge, the communication of your campaigns will always be half-baked, irrespective of how much awe and appeal your visuals pack. Read on to find out!

Copywriting 95

Copywriting User-Generated Communications Email Marketing 95

AWeber

APRIL 4, 2023

Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links. How do I get them to take action?

Copywriting 97

Copywriting Communications Email Marketing Education 97

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. As a copywriter, what jobs should you actually be doing?

Copywriting 88

Copywriting SEO Promotion Education 88

Neil Patel

SEPTEMBER 23, 2020

Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. In addition to the above, experts found that email marketing is 40 times better than running social media PPC for increasing customers and gives you an average ROI of $38 for every dollar spent.

Email Marketing 143

Email Marketing Key Performance Indicator Marketing Marketers 143

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Need help with your email marketing program?

Email Marketing 118

Email Marketing Copywriting Marketing Marketers 118

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Then you send emails to nurture your audience before offering them a paid product or service. Make sure there is a need in the market for it.

Copywriting 92

Copywriting Transform Customer Journey Customer 92

Litmus

JANUARY 5, 2024

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. There’s no place like the inbox.

Email Marketing 120

Email Marketing Price eCommerce User-Generated 120

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Need help with your email marketing program?

Email Marketing 97

Email Marketing Copywriting Marketing Marketers 97

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing?

Email Marketing 92

Email Marketing Marketing Marketers Transform 92

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Preview text.

Email Marketing 138

Email Marketing Marketing Marketers Direct Mail 138

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Litmus

NOVEMBER 20, 2023

Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows. In short, AI tools excel at tasks that are more repetitive in nature, giving marketers time back to focus on more complex tasks. Now, what exactly are those manual, repetitive tasks in the email workflow?

Email Marketing 74

Email Marketing Copywriting Marketing Marketers 74

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 91

Email Marketing Copywriting Marketing Marketers 91

Litmus

JUNE 30, 2023

We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). In lighter news Reminder: email marketers are human, too!

Email Marketing 87

Email Marketing Copywriting Marketing Marketers 87

Scoop.it!

SEPTEMBER 28, 2023

And as email marketers, this is the season to make merry and laugh your way to the bank as Santa Claus slides down your brand campaign’s proverbial chimney too! Did we mention the festive sprinkling of beautiful holiday email inspirations as well?! We truly loved it!

Email Marketing 100

Email Marketing Marketing Strategy Shoppers Marketing 100

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 123

Email Marketing Price User-Generated Health 123

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. In the dynamic realm of digital marketing , crafting compelling content is a challenging task. What are Copywriting Formulas?

Copywriting 52

Copywriting Non-Profit Energy Education 52

Sachs Marketing Group

NOVEMBER 10, 2022

Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined ( McKinsey ). If you want my team at Sachs Marketing Group to help manage your email marketing, click here.

Email Marketing 98

Email Marketing Customer Marketing Marketers 98

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

Email Marketing 144

Email Marketing Marketing Marketers Millennials 144

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

OnPassive Marketing

AUGUST 14, 2022

If you want your email marketing to be a success, you need to be able to create a template that is easy for recipients to understand. What Is An Email Marketing Template? Email marketing templates are a great way to save time and money when emailing your customers.

Email Marketing 69

Email Marketing Copywriting Marketing Marketers 69

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Here’s how I approach writing new marketing emails: Write a rough draft.

Copywriting 111

Copywriting Transform Place Email Marketing 111

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Email Marketing 102

Email Marketing Transform Copywriting Marketing 102

Digital Marketer

JANUARY 20, 2023

The truth is, writing story-based emails makes you more than just a brand that sells a solution to their pain: it makes you an entertainer, too. And as a marketer, being able to entertain while selling is like having a superpower. So if you’re ever unsure about what to email your customers next, consider story-based emails.

Email Marketing 88

Email Marketing Entertainment Copywriting Marketing 88

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 143

Copywriting Email Marketing Entertainment Marketing 143

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Hypotenuse.AI Hypotenuse.AI

Copywriting 136

Copywriting User-Generated Influencer Marketing Marketing 136

Vertical Response

SEPTEMBER 19, 2022

Are you looking for ideas for your next email marketing newsletter? This could be news about your company, such as a new product launch or expansion into new markets. This could be news about your company, such as a new product launch or expansion into new markets. Browse the rest of our blog for other marketing tips.

Email Marketing 72

Email Marketing Marketing Marketers Price 72

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing Ethics 101

Marketing Ethics Copywriting Transform CMO 101

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 144

Copywriting Direct Mail Advertisers Advertising 144

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. Dave Albano, a dynamic and dedicated digital marketing expert, business strategist, and inspired speaker and trainer.

Email Marketing 72

Email Marketing Transform Customer loyalty Entertainment 72

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 138

Digital Marketing Whitepaper Copywriting Real Estate 138

Sprout Social

MAY 25, 2016

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. Choosing the Right Email Service Provider.

Email Marketing 111

Email Marketing Copywriting Marketing Marketers 111