Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Then you send emails to nurture your audience before offering them a paid product or service. Look for the places your audience hangs out.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Sprout Social

MAY 25, 2016

But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Choosing the Right Email Service Provider.

Email Marketing 111

Email Marketing Copywriting Marketers Marketing 111

Scoop.it!

DECEMBER 26, 2023

Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. If the text in your email lacks tooth and edge, the communication of your campaigns will always be half-baked, irrespective of how much awe and appeal your visuals pack. Read on to find out!

Copywriting 97

Copywriting User-Generated Communications Email Marketing 97

Litmus

JANUARY 5, 2024

There’s no place like the inbox. 41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email.

Email Marketing 120

Email Marketing Price eCommerce User-Generated 120

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Email Marketing 102

Email Marketing Transform Copywriting Marketers 102

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 91

Email Marketing Copywriting Marketers Marketing 91

AWeber

MAY 6, 2022

Maybe most marketers, but not all of them. One survey of email marketers showed that only 20% of marketers prefer to send only HTML emails. 62% prefer to send a hybrid HTML/plain text email, and 16% actually prefer to send only text-based emails. This is consistent with email marketing best practices.

Copywriting 123

Copywriting User-Generated eCommerce Email Marketing 123

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 99

Email Marketing Real Estate Shipping CRM 99

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 144

Copywriting Entertainment Email Marketing Marketers 144

Hubspot Marketing

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. Yext scans the web to find every place your business is listed, so you can tweak your listings to guarantee accuracy. Check Out Yext.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 77

Email Marketing Marketers Marketing Transform 77

Unbounce

NOVEMBER 22, 2021

Anyone can send an email. But can you send an email that does the job you want it to? In email marketing, the email’s job is to create conversions— the actions you want your readers to take when they read it. If you can’t captivate them with your emails, they’ll click away.

Copywriting 122

Copywriting User-Generated eCommerce Email Marketing 122

Hootsuite

MARCH 7, 2023

It is a marketing term to describe urging your audience to act in a certain way. Call-to-action buttons and phrases can appear at any place in the user journey that you want to direct your audience. They can also appear in emails for an email marketing campaign, on paid ads, at the end of a blog post, and on landing pages.

Copywriting 120

Copywriting Fashion Advertising Advertisers 120

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? And should marketers stop tracking subscribers? Do subscribers know they’re being tracked?

Email Marketing 76

Email Marketing Marketers Marketing Copywriting 76

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Jaina Mistry, Email Marketing Manager at Litmus. White, Head of Research at Oracle CX Marketing Consulting. See the email in action.). Back to top ?.

Copywriting 117

Copywriting Transform CMO Email Marketing 117

Orbit Media Studios

JANUARY 31, 2023

Remember, the first question of every visitor to every web page is “Am I in the right place?” Include the target keyphrase This is a key place to indicate relevance to search engines, which means using the primary target keyphrase. If you were tempted to write a clever headline, this is the place to use those little gems.

Copywriting 141

Copywriting Real Estate User-Generated SEO 141

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Copywriting Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.

Copywriting 118

Copywriting CMO PR Social Media Marketing 118

Neil Patel

APRIL 22, 2021

There are at least 8 ways to convert these free members into paying customers through email marketing. Many people have found that placing an opt-in box on the bottom of the copy works best, while other marketers get more conversions when the button is placed at the right of the opt-in field.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Sprout Social

JUNE 10, 2021

The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Advantages of newsletters for marketing.

Marketers 142

Marketers Marketing Copywriting B2C 142

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Email Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Litmus

MARCH 13, 2023

Samar Owais (she/her) Email Conversion Strategist and Founder at Emails Done Right Follow Samar on LinkedIn and Twitter What did the beginning of your time in email marketing look like? Once I became fascinated with email marketing, there was no looking back. Non-stop learning.

Copywriting 74

Copywriting eCommerce Email Marketing Place 74

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Rock Content

DECEMBER 11, 2020

So, they cover writer’s block, copywriting, persuasive writing, grammar recommendations, and more. After all, it’s essential to improve the writing on your Content Marketing and email marketing. Also, if you want help on some specific topics, you’re in the right place. Contently strategist.

Content Marketing 124

Content Marketing Transform Marketers Marketing 124

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. I feel like I didn’t choose the email life, the email life chose me. I dove into that and learned everything about email, inside and out.

Copywriting 76

Copywriting eCommerce Finance Email Marketing 76

Rock Content

OCTOBER 16, 2020

In addition to organic traffic, see what each of the other names means: paid : attracting visitors by placing ads on Google or sites your audience usually accesses; direct : it is when a person accesses your site directly, without coming from another site. Email marketing. If you create a video, why publish it in only one place?

User-Generated 130

User-Generated Copywriting SEO eBook 130

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Content feeds the beast! But a larger company really needs a team of content creation.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Duct Tape Marketing

JULY 14, 2020

How to Put Your Website At the Center of All Your Marketing written by John Jantsch read more at Duct Tape Marketing. Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Build Out Email Marketing.

Direct Mail 101

Direct Mail Copywriting Marketers Marketing 101

Hubspot Marketing

DECEMBER 2, 2024

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars. In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities.

Customer Journey 124

Customer Journey Copywriting Marketers Marketing 124

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing 139

Social Media Marketing Marketers Marketing Influencer Marketing 139

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. For instance, you can place the word “finally” at the sentence's beginning, middle, or end. Take the CTA example below from the email brand Really Good Emails.

Whitepaper 129

Whitepaper Copywriting PR User-Generated 129

Digital Marketer

MARCH 28, 2022

Austin, TX: Today, DigitalMarketer, the leader in building digital marketing certification courses for agency and small business owners, is launching Academy. Academy is the central place to access all of the education materials DigitalMarketer offers.

Education 75

Education Copywriting Digital Marketing Marketers 75

Martech

AUGUST 2, 2021

A marketing team I was helping was frustrated at how long it was taking to get an email marketing message from conception to execution. The agile marketing team looking to improve their flow for emails documented how they worked today and noted the trouble spots. Total time (23 days).

Manufacturing 113

Manufacturing Copywriting Email Marketing Place 113

Hubspot Marketing

MARCH 29, 2022

The specific amount tells us less about how much importance brands place on content marketing and more about the cost of this strategy. The truth is there’s so much that goes into content marketing, from copywriting and designing to research and media buying.

Copywriting 97

Copywriting Market Research Content Marketing Marketing Strategy 97

Content Marketing Institute

JUNE 28, 2018

That’s never a great practice – and might have violated the law that prompted the email in the first place. Instead, I’m using the torrential GDPR outpouring to illustrate some do’s and don’ts for email marketing. Use the flood of #GDPR emails as an opportunity to rethink your #email marketing, advises @jphautomation.

Law 99

Law Copywriting Email Marketing Content Marketing 99

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? A good value proposition includes three primary elements: relevancy, value, and uniqueness in the market. Your value proposition can now be placed into a set of bite-sized chunks, written as bullets that list your key features and benefits.

Food 142

Food Energy Communications Manufacturing 142

Orbit Media Studios

MARCH 23, 2022

It is affected by copywriting and on-page SEO. A short click visitor from search landed on your page and quickly decided they were in the wrong place. There are many possible strategies that the marketer can consider, from email marketing and search optimization to influencer marketing and social media.

SEO 107

SEO Copywriting Analytics PR 107