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3 marketing use cases for generative AI that aren’t copywriting

Martech

Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI. Pricing details. Target audience descriptions.

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How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. They simply will not spend minutes puzzling over your email message and what they should do with it.

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Litmus Live Recap 2024: Highlights From Day 1

Litmus

95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing.

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3 must-send emails to maximize your Black Friday campaign

Martech

Grab your bats today or hit reply to this email with any questions. We can’t wait for you to get all the bats you’ll need for the upcoming season right now, for a great price. Dig deeper: How to gear up email for a strong finish to 2024 2. The team (including Jayseon!) is here to serve you. SIGN OFF PS. Check it out !

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The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion

Digital Marketer

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

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AI Email Marketing: What It Is and How To Do It [Research + Tools]

Hubspot Marketing

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

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How to use landing page sales funnels to convert more visitors

Unbounce

Use this Unbounce template Pricing pages Pricing pages clearly display pricing options and encourage visitors to make a purchase decision or reach out for more context or a custom quote. Image courtesy of Notion Theres plenty of different approaches you can take with a pricing page too.

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