Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

Email Marketing 145

Email Marketing Marketers Marketing Millennials 145

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 144

Email Marketing Marketers Marketing Direct Mail 144

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketers 131

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketers Marketing 145

AWeber

APRIL 4, 2023

Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links. By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action.

Copywriting 99

Copywriting Communications Email Marketing Education 99

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. As a copywriter, what jobs should you actually be doing?

Copywriting 87

Copywriting SEO Promotion Education 87

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. This journey takes them from being a reader or follower to becoming a paying, happy customer, and eventually someone who promotes your product for you.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Digital Marketer

OCTOBER 31, 2022

“Email marketing is DEAD!” “AI Why hire a copywriter when I can just use email templates?!” “Who Who needs an email list when I have a large social following?”. Lately, I’ve been hearing a lot of misconceptions floating around the cyberspace when it comes to email marketing. That’s right.

Email Marketing 84

Email Marketing Copywriting Gen Z Marketers 84

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 104

Email Marketing Marketers Marketing Copywriting 104

Sprout Social

MAY 25, 2016

But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Choosing the Right Email Service Provider.

Email Marketing 111

Email Marketing Copywriting Marketers Marketing 111

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketers Marketing 111

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 109

Email Marketing Real Estate Shipping B2C 109

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketers 102

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 120

Email Marketing Price eCommerce User-Generated 120

Sachs Marketing Group

NOVEMBER 10, 2022

Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined ( McKinsey ). If you want my team at Sachs Marketing Group to help manage your email marketing, click here.

Email Marketing 98

Email Marketing Customer Marketers Marketing 98

Hubspot Marketing

SEPTEMBER 26, 2019

Here, you’ll find abandoned cart email templates to get you started, plus effective abandoned cart email examples to inspire your own. Abandoned Cart Email Template. To build your abandoned cart emails, you can find templates in any email marketing tool. Email 2: Follow up (sent a few days later).

Customer 145

Customer Copywriting eCommerce Inbound Marketing 145

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events. Content downloads : Offering ebooks, whitepapers, and other resources.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 144

Copywriting Entertainment Email Marketing Marketers 144

Martech

AUGUST 5, 2022

Specifically, email copy that recognizes your email subscribers require unique tactics to persuade them to click to your website and convert. This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling.

Copywriting 130

Copywriting Shoppers Energy eCommerce 130

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Sharing content on relevant platforms to promote content to target your audience. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hubspot Marketing

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. Promote Your Website on Your Email Signature. Send Email Newsletters. Promote Your Website on Your Email Signature.

Advertisers 145

Advertisers Advertising Copywriting Promotion 145

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 144

Copywriting Direct Mail Advertisers Advertising 144

Adobe Experience Cloud Blog

JULY 19, 2019

of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task. Here’s how you can improve your overall email development process and ace your email marketing strategy. With 23.8%

Thought Leadership 134

Thought Leadership Copywriting Email Marketing Communications 134

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Promote a Business with Content by Google. Copywriting for Beginners by Skillshare.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Duct Tape Marketing

JUNE 13, 2013

Independent reports from inbound marketing experts indicate that webinars can significantly boost your expert status, build meaningful and engaging relationships with your customers, and turn your audience into high converting prospects. To gather market response and feedback. For emails, test different subjects.

Promotion 78

Promotion Inbound Marketing Copywriting Education 78

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

OnPassive Marketing

AUGUST 14, 2022

If you want your email marketing to be a success, you need to be able to create a template that is easy for recipients to understand. What Is An Email Marketing Template? Email marketing templates are a great way to save time and money when emailing your customers.

Email Marketing 69

Email Marketing Copywriting Marketers Marketing 69

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But is it really that bad?”

Whitepaper 132

Whitepaper Copywriting Promotion B2C 132

Hubspot Marketing

DECEMBER 26, 2022

Hiring for skill rather than a degree is a good step forward for all, and it's wise to leverage your strengths when going after a new role or promotion. Let's walk through all you need to know about technical skills and which ones you should look to develop as a marketer. Marketing and Content Creation. Copywriting.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. Dave Albano, a dynamic and dedicated digital marketing expert, business strategist, and inspired speaker and trainer.

Email Marketing 71

Email Marketing Transform Customer loyalty Entertainment 71

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. This is where copywriting formulas come into play as a game-changer for digital marketing. What are Copywriting Formulas?

Copywriting 52

Copywriting Non-Profit Energy Education 52

Sprout Social

JUNE 10, 2021

The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Advantages of newsletters for marketing.

Marketers 141

Marketers Marketing Copywriting B2C 141

Vertical Response

SEPTEMBER 19, 2022

Are you looking for ideas for your next email marketing newsletter? This could be news about your company, such as a new product launch or expansion into new markets. Success stories are another great idea for email marketing newsletters. Browse the rest of our blog for other marketing tips.

Email Marketing 72

Email Marketing Marketers Marketing Price 72

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Coordinate with internal demand gen teams on promotions.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98