Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. ChatGPT can assist in crafting email copy that resonates with your audience and drives action.

Copywriting 122

Copywriting User-Generated SEO Market Trends 122

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 144

Email Marketing Marketing Marketers Direct Mail 144

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

AWeber

APRIL 4, 2023

Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links. By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action.

Copywriting 105

Copywriting Communications Email Marketing Education 105

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. As a copywriter, what jobs should you actually be doing?

Copywriting 87

Copywriting SEO Promotion Education 87

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. This journey takes them from being a reader or follower to becoming a paying, happy customer, and eventually someone who promotes your product for you.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Sprout Social

MAY 25, 2016

But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Choosing the Right Email Service Provider.

Email Marketing 111

Email Marketing Copywriting Marketing Marketers 111

AWeber

NOVEMBER 17, 2022

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.

Email Marketing 122

Email Marketing Transform Marketing Marketers 122

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 106

Email Marketing Marketing Marketers Copywriting 106

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 121

Email Marketing Price eCommerce User-Generated 121

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Sachs Marketing Group

NOVEMBER 10, 2022

Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined ( McKinsey ). If you want my team at Sachs Marketing Group to help manage your email marketing, click here.

Email Marketing 98

Email Marketing Customer Marketing Marketers 98

Hubspot Marketing

SEPTEMBER 26, 2019

Here, you’ll find abandoned cart email templates to get you started, plus effective abandoned cart email examples to inspire your own. Abandoned Cart Email Template. To build your abandoned cart emails, you can find templates in any email marketing tool. Email 2: Follow up (sent a few days later).

Customer 143

Customer Copywriting eCommerce Inbound Marketing 143

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events. Content downloads : Offering ebooks, whitepapers, and other resources.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 144

Copywriting Entertainment Email Marketing Marketing 144

Martech

AUGUST 5, 2022

Specifically, email copy that recognizes your email subscribers require unique tactics to persuade them to click to your website and convert. This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling.

Copywriting 132

Copywriting Shoppers Energy eCommerce 132

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Vertical Response

SEPTEMBER 18, 2023

Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales. However, as the use of email marketing grows, there are laws and regulations in place to govern its use.

Email Marketing 100

Email Marketing Law Marketing Marketers 100

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Sharing content on relevant platforms to promote content to target your audience. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hubspot Marketing

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. Promote Your Website on Your Email Signature. Send Email Newsletters. Promote Your Website on Your Email Signature.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Adobe Experience Cloud Blog

JULY 19, 2019

of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task. Here’s how you can improve your overall email development process and ace your email marketing strategy. With 23.8%

Thought Leadership 134

Thought Leadership Copywriting Email Marketing Communications 134

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Promote a Business with Content by Google. Copywriting for Beginners by Skillshare.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Duct Tape Marketing

JUNE 13, 2013

Independent reports from inbound marketing experts indicate that webinars can significantly boost your expert status, build meaningful and engaging relationships with your customers, and turn your audience into high converting prospects. To gather market response and feedback. For emails, test different subjects.

Promotion 78

Promotion Inbound Marketing Copywriting Education 78

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

OnPassive Marketing

AUGUST 14, 2022

If you want your email marketing to be a success, you need to be able to create a template that is easy for recipients to understand. What Is An Email Marketing Template? Email marketing templates are a great way to save time and money when emailing your customers.

Email Marketing 69

Email Marketing Copywriting Marketing Marketers 69

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But is it really that bad?”

Whitepaper 134

Whitepaper Copywriting Promotion B2C 134

Hubspot Marketing

DECEMBER 26, 2022

Hiring for skill rather than a degree is a good step forward for all, and it's wise to leverage your strengths when going after a new role or promotion. Let's walk through all you need to know about technical skills and which ones you should look to develop as a marketer. Marketing and Content Creation. Copywriting.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

AWeber

MAY 31, 2024

Email marketing continues to be one of the most powerful tools for growing your business. Although email marketing has been around for decades, it’s everchanging. New email marketing tools — like AI in email — pop up all of the time. Adobe 99% of email subscribers check their email every day.

Copywriting 98

Copywriting Shoppers Email Marketing User-Generated 98

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. Dave Albano, a dynamic and dedicated digital marketing expert, business strategist, and inspired speaker and trainer.

Email Marketing 71

Email Marketing Transform Customer loyalty Entertainment 71

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. This is where copywriting formulas come into play as a game-changer for digital marketing. What are Copywriting Formulas?

Copywriting 52

Copywriting Non-Profit Energy Education 52