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Foundations of Email Copywriting: 3 Lessons for Email Marketers

Litmus

Email copywriting is a bit of nuanced art—and a science, too! That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. This is called the email “envelope.”

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Watch the short video on email marketing below.

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

Along with the <title> tag, the <h1> header is probably the most important piece of SEO real estate on your website. The homepage is critical SEO real estate. This is the key to conversion copywriting. But with this information, copywriting flows naturally. The website feels intuitive.

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8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

Unbounce

Signed, a totally unbiased copywriter.) And that you’re offering something really great to make trading their email a total no-brainer. . Much like Condair in the previous example, National Sewing Circle understands the balance of give and take, asking only for an email address to “unlock your download.”

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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Consider this a prime piece of real estate in your marketing strategy. Copywriters all over the world know the power behind a well-crafted headline. From here, you can use your email marketing to progress the lead through the sales funnel , building the relationship until the prospect is ready to buy.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Its landing pages make the most of their real estate to show related products that complement the central product. Conversational marketing works because it personalizes the customer experience. SitePoint’s emailing marketing is a great example of how to use conversational copywriting to cross-sell to new users.