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Getting Started with Behavioral Email Marketing

Neil Patel

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Send Emails Based On Customer Actions. Why is that?

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6 Email marketing templates that drive results

Sprout Social

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

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Does your email copy persuade or sell?

Martech

Specifically, email copy that recognizes your email subscribers require unique tactics to persuade them to click to your website and convert. This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling.

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The 11 Best Abandoned Cart Emails To Win Back Customers

Hubspot Marketing

Here, you’ll find abandoned cart email templates to get you started, plus effective abandoned cart email examples to inspire your own. Abandoned Cart Email Template. To build your abandoned cart emails, you can find templates in any email marketing tool. Best Abandoned Cart Email Examples.

Customer 145
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The Best Order Confirmation Emails Have Arrived

Litmus

The availability of fast shipping and hyper-detailed order tracking has made us all a bit, well, impatient. Your order, shipping, and delivery confirmation emails are your customer’s peek behind the scenes. Your order, shipping, and delivery confirmation emails are your customer’s peek behind the scenes.

Shipping 101
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What is a T-Shaped Marketer

Digital Marketer

For example, you may be great at content marketing. But they’re also savvy in other marketing facets like email marketing, pay-per-click ads, building communities, and SEO. This is a T-shaped marketer. The horizontal part of the “T” is the broad knowledge about marketing. How to Become a T-Shaped Marketer?