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How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. They simply will not spend minutes puzzling over your email message and what they should do with it.

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AI For Email Design, Coding, And Content Curation: Tools And Expert Tips

Scoop.it!

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Use the bucket brigade copywriting method. BtoBMagazine Click To Tweet.

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. Like we did 36 tools for AI co or for copywriting last week that, that sort of stuff.

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3 Copywriting Tips To Optimize Your Sales Funnel

Digital Marketer

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Then you send emails to nurture your audience before offering them a paid product or service. That’s because transformation sells.

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Mastering Delegation: How to Transform Your Business and Life

Duct Tape Marketing

Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolutionize both your business and personal life. It's time to transform your approach. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Book your call today, DTM World slash scale. That's right.

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The best email marketing tips from today’s top marketers

AWeber

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.