Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 132

Email Marketing Price User-Generated Health 132

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 66

Email Marketing Copywriting User-Generated Promotion 66

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Neil Patel

NOVEMBER 7, 2020

Data shows companies can generate $38 for every $1 email investment. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. How do I know this?

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Hypotenuse.AI Hypotenuse.AI

Copywriting 141

Copywriting User-Generated Influencer Marketing Marketing 141

AWeber

MAY 6, 2022

The difference between plain text and HTML emails When to use plain text instead of HTML emails Do plain text emails improve email deliverability? How to make text-based emails look better Why you should clean up auto-generated plain text emails. What is a plain text email?

Copywriting 123

Copywriting User-Generated eCommerce Email Marketing 123

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 102

Email Marketing Real Estate Shipping CRM 102

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Copywriting 134

Copywriting User-Generated CRM Marketing 134

Martech

AUGUST 5, 2022

Specifically, email copy that recognizes your email subscribers require unique tactics to persuade them to click to your website and convert. This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling.

Copywriting 135

Copywriting Shoppers Energy eCommerce 135

Hubspot Marketing

MAY 3, 2017

We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing. 32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 145

Copywriting Email Marketing Entertainment Marketing 145

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hubspot Marketing

SEPTEMBER 30, 2024

In my experience, the biggest reason to use AI to personalize your marketing is that it enables you to scale your personalization efforts. Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Top 5 Use Cases for AI Personalization Marketing 1.

Thought Leadership 129

Thought Leadership User-Generated Marketing Marketers 129

Unbounce

NOVEMBER 22, 2021

Anyone can send an email. But can you send an email that does the job you want it to? In email marketing, the email’s job is to create conversions— the actions you want your readers to take when they read it. If you can’t captivate them with your emails, they’ll click away. Image courtesy of Typeform.

Copywriting 122

Copywriting User-Generated eCommerce Email Marketing 122

Hubspot Marketing

JANUARY 12, 2024

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. What is a P.S. in email? And when is using a P.S. a helpful addition to your lead-generating copy? Here are six ways to use the P.S. and enhance your email marketing efforts.

Direct Mail 115

Direct Mail Copywriting User-Generated Customer Acquisition 115

Neil Patel

APRIL 22, 2021

There are at least 8 ways to convert these free members into paying customers through email marketing. Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. That is the action button you should be focusing some energy on for quality lead generation.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Rock Content

OCTOBER 16, 2020

Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. What other types of traffic can you generate? 5 basic hacks to boost your organic traffic generation. What other types of traffic can you generate? Content Marketing.

User-Generated 130

User-Generated Copywriting SEO eBook 130

Martech

FEBRUARY 8, 2023

Admit it, you’ve created handsomer and more heroic versions of yourself with Lensa, which uses AI to generate photo-realistic images like my headshot. I admit, I feel threatened by its unprecedented capability to respond to user-generated, natural language queries with nearly instantaneous content creation.

Copywriting 126

Copywriting Automobile User-Generated Marketing 126

Hubspot Marketing

MARCH 12, 2019

Online lead generation is difficult. There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. Optimize your lead generation pathways on your site. Optimize your lead generation pathways on your site. HubSpot Marketing.

User-Generated 145

User-Generated CRM Copywriting Inbound Marketing 145

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Your call to action is the prompt you give readers or users to take a desired action. CTAs are a critical component of marketing material. What is a call to action in writing?

Copywriting 121

Copywriting eBook User-Generated Communications 121

Orbit Media Studios

JANUARY 31, 2023

55% of B2B lead generation websites have “contact” in the top right. It’s possible that the next step in the user experience should be a case study, a portfolio or a service page. The majority of homepage visitors don’t scroll, at least according to our research on B2B marketing websites. In GA4, Unique user scrolls is a metric.

Copywriting 141

Copywriting Real Estate User-Generated SEO 141

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 83

Fashion Transform User-Generated Email Marketing 83

Buffer Marketing

JANUARY 12, 2023

More AI-generated content – and accompanying tools to track it Based on the current trajectory of interest, this is a more obvious prediction, but one that has to be made nonetheless. — SJ Sindu 💙 Shakti available for pre-order 💙 (@SJSindu) January 4, 2023. zariaparvez i should be in a meeting rn lol.

Gen Z 145

Gen Z User-Generated Fashion Copywriting 145

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Business email address Subscribe Processing. Get MarTech! In your inbox.

User-Generated 134

User-Generated Copywriting Marketing Automation Platform eBook 134

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). The email course.

eBook 145

eBook Copywriting User-Generated Entertainment 145

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 123

Digital Marketing Marketing Strategy Shoppers User-Generated 123

Neil Patel

DECEMBER 21, 2020

It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Hubspot Marketing

DECEMBER 12, 2023

As an experienced email marketer or a creative copywriter? So now you can transform a generic prompt — " Write a blog post about five common marketing mistakes in the IT industry " — into an AI-ready masterpiece: " Act as a seasoned marketing blogger. 9:15 AM: Dive into creative mode.

Transform 126

Transform User-Generated Copywriting Marketing 126

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. You should optimize everything from your website to the CTAs on your landing pages and emails for desktop and mobile users. What is a call-to-action?

Whitepaper 132

Whitepaper Copywriting PR User-Generated 132

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips. What Is Lead Generation?

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

AWeber

JANUARY 9, 2024

Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. The best part?

Customer 89

Customer Copywriting Email Marketing User-Generated 89

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. But there are risks associated with email marketing and cold email outreach that marketers want to avoid if at all possible. No, not that!

Outbound Marketing 110

Outbound Marketing User-Generated Copywriting Email Marketing 110

AWeber

MAY 31, 2024

Email marketing continues to be one of the most powerful tools for growing your business. Although email marketing has been around for decades, it’s everchanging. New email marketing tools — like AI in email — pop up all of the time. Adobe 99% of email subscribers check their email every day.

Copywriting 85

Copywriting Shoppers Email Marketing User-Generated 85