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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer Marketing

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

For example, “energy-efficient heating systems.” Now, it’s time to promote your content across various platforms. Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines. Learn everything you need to know in our free SEO copywriting guide.

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Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Hubspot Marketing

Personalizing discounts or promotions to help close deals. In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities. Addressing buyer objections and providing quick answers to final questions. Pro tip: Use bite-sized prompts.

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Instagram Marketing in 2025: The Complete Guide to Form Your Strategy (+ Best Practices)

Buffer Marketing

Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service. So, try 10 different energies and then decide what fits for you ,” says Ian. You won’t see me sharing or promoting anything I don’t believe.

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Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Hubspot Marketing

This is where your conversion copywriting skills come in. With it, you can provide up to 10 images and videos for the system to choose from, but this format is currently only available for sales or app promotion ad objectives. Enjoy the Ride, and thats precisely the energy this ad captures. It makes someone want to click.

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What Is a Social Media Content Creator and When to Hire One

SocialPilot

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Your Engagement Is Flat, but Your Feed Lacks Energy Even if you’re posting consistently , your content doesnt spark interest.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Whether it’s a standard newsletter, a one-off promotional campaign, or a triggered email you send automatically, you’ll need to assess what type of content is going to perform the best. Is it a newsletter , promotional, transactional, operational, onboarding, or nurture email? Bonus: all of this is possible with Litmus Personalize !