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Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]

Hubspot Marketing

Jade Walters is, easily, the Queen of Gen Z LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it.

Gen Z 103
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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

Gen Z 101
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What Are Brand Identity Elements?

Hubspot Marketing

Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a Gen Z audience. Being approachable for the Gen Z target audience might include using a crown or burger emoji; those elements might be omitted for an older target audience.

Branding 107
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Social Media Copywriting: Best Practices & Practical Tips

SocialPilot

That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro. We’ll explain social media copywriting, why it’s crucial for engagement and conversions, and how you can create a compelling copy with actionable strategies.

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Social Media Advertising in 2024: A Detailed Guide to Help You Get Started

Buffer Marketing

This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more.   For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. Let’s say you aim to increase brand awareness via social media ads.

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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

Heres what Urquilla said: "My client, a career clarity coach, had been consistently posting weekly blogs, working with a copywriter, and even hired web designers to revamp her website and create new landing pages. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials).

SEO 128
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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research.

Gen Z 101