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AI also played a key role in personalizing the “Clustomers” messaging across globalmarkets. On the copywriting front, Klarna’s proprietary “Copy Assistant” AI handles around 80% of marketing copy tasks, ensuring consistent brand voice and messaging at a fraction of traditional costs.
While many businesses continue to rely on these legacy systems due to concerns about cost, time, and risks such as data loss or downtime, sticking with outdated technology can seriously impact your marketing team’s performance. Moreover, its global footprint allows us to have a consistent experience globally.
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