Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link].

PR 112

PR Whitepaper CMO Marketers 112

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! Yes, you need to research your keywords, yes you need to optimize your content.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Litmus

JUNE 17, 2021

So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. This advice from Ashley Spencer , Manager of Digital Marketing at Chubbies , is a great way to kick off this series of expert tips: “Get your team involved. Got a waitlist?

Shipping 125

Shipping Copywriting Whitepaper Email Marketing 125

Rock Content

AUGUST 25, 2020

Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona. Landing pages are almost an icon of Digital Marketing. These unique pages are highly optimized and filled with copywriting techniques. Buyer personas. Landing pages.

Transform 95

Transform Whitepaper User-Generated Law 95

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. His podcasts entertain multiple video marketing experts.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

CXL

MAY 27, 2022

As Peep Laja explains in his CRO Agency masterclass : “The first step with successful inbound marketing is positioning. Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events. Compelling body copy.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96