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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. Is it deceptive marketing, good copywriting or CRM gone rogue?

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Guardrails and governance: How to protect your brand while using AI

Martech

state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Its not that different from a senior copywriter reviewing a junior copywriters work. Instead of A/B testing, marketers can programmatically test from A to infinity. Dig deeper: U.S.

Branding 131
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What to Look for in a Copywriting Service: The B2B Marketer’s Guide

Marketing Insider Group

A copywriting service can feel like a nice-to-have luxury. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential. What to Look For in Your B2B Copywriter. Quick Takeaways. Goal-Oriented.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

For example, a law firm client might seek advice about filing for divorce in their state. For example, a law firm specializing in civil law should narrow down its business category to “Civil law attorney” to increase its visibility for relevant searches. Learn everything you need to know in our free SEO copywriting guide.

SEO 117
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3 must-follow marketing copy rules to win your prospects’ trust

Martech

Of men, minivans and major decisions Because my wife and I have four kids and its practically required by law we own a minivan, which our kids named Hercules. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Transform 123
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3 Classic Copywriting Books You Need Now More than Ever

Digital Marketer

Classic copywriting books are needed now more than ever. Because although AI can generate content, understanding human emotions and psychology, as taught in these books, is essential for creating an engaging and persuasive copywriting piece. With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting.

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6 Best SEO Content Writing Tips for SaaS Companies?

Jeff Bullas

You might target your campaign towards law firms one month and home services the next. A common mistake made by copywriters and content creators is drafting the content they want to feature rather than the content their audiences want to read. Also, think about where your market is at in the buyer journey. Image Source.

SEO 275