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Guardrails and governance: How to protect your brand while using AI

Martech

Instead of A/B testing, marketers can programmatically test from A to infinity. state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. AI needs time to learn a brand, just like a new marketing writer would. Dig deeper: U.S.

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A Beginner’s Guide to Successful Email Marketing

Neil Patel

This is where a strong call to action comes into play, and copywriting is super important. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Follow Email Marketing Laws and Regulations.

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The 28 Best Marketing Resources for Social Media

Buffer Marketing

  7 social media courses Social media courses make for an excellent marketing resource for anyone who wants to learn the science behind social media. You can choose to pick courses that match what you need at the moment: whether it’s overall strategy or something specific like copywriting. ✍️ Buy Social Bank.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Such law establishes the rights that citizens have regarding how companies use their data. Landing pages are almost an icon of Digital Marketing.

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Webinar marketing guide: How to boost leads and revenue with webinars

Unbounce

Yes, we know this is basically a direct quote from Robert Greene’s 48 Laws of Power.) New customers: How many new customers come trickling in from this new marketing channel? With email campaigns in your marketing toolkit, you can watch new subscribers roll in, minute by minute.

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How to write a content creator job description that attracts talent

Sprout Social

First, ‘social media manager’ emerged as the new marketing job title. Copywriting. Then, ‘influencer’. Now, the ‘content creator’ era is here. Content creators are a not-so-secret superpower for extending your brand’s or campaign’s reach. Creators might specialize in: Short-form video. Long-form video. Photography.