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Speakers include experts in brand building, marketing, copywriting, and SEO from some of the most successful brands in Europe and the world. ANA, the Association of National Advertisers, runs several events throughout the year across the US covering influencer marketing, branding, data, advertising, and marketing law. Dreamforce.
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They also share how they struggle to get clients to pay a premium price for the service and how much the customer struggles to even understand. Ask them about the three wildly different quotes with three extreme price points from three completely different perspectives from three completely different agencies. Then what happens?
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My parents had run a small ad agency, with my dad as an exacting copywriter. If there’s a law of gravity for martech, this is it. And I’ve witnessed hundreds of cases where companies leapt off a tall tech stack disregarding that law, only to experience a Wile E. Amara’s Law and outsmarting Hype Cycles.
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