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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. Is it deceptive marketing, good copywriting or CRM gone rogue?

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Guardrails and governance: How to protect your brand while using AI

Martech

state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Its not that different from a senior copywriter reviewing a junior copywriters work. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content.

Branding 130
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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

For example, a law firm client might seek advice about filing for divorce in their state. Now, it’s time to promote your content across various platforms. For example, a law firm specializing in civil law should narrow down its business category to “Civil law attorney” to increase its visibility for relevant searches.

SEO 115
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What Is Generative AI and How Does It Work?

Backlinko

Claude can assist with tasks like AI copywriting and content generation, too. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Claude can also analyze the content you upload (like a spreadsheet or a PDF).

Transform 111
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How persuasive email design can influence the ecommerce customer journey

Martech

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. This shorter attention span means you have to be even choosier in the images and copy you select to promote a product or tell your story. Source: eDataSource 4.

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How to Build Better Ads With the Facebook Ads Library

Neil Patel

There are hundreds of industries out there, and you can learn a lot from all of them, whether it’s high-end luxury retail , insurance, or the law. All the best copywriters take inspiration from the ads that came before. Identify Other Promotion Opportunities. Don’t get hung up on your competitors, however.

Transform 136
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Master Google Ads: A Guide to Effective Online Advertising

Vertical Response

For instance, e-commerce businesses might focus on promoting inventory through Google Shopping ads, while service-based businesses could leverage local targeting and ad scheduling to reach potential clients. Promoting inventory effectively is crucial for e-commerce businesses to increase visibility and drive sales.