Marketing Insider Group

JUNE 2, 2021

Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Why Should I Learn Content Marketing? Copywriting basics.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data.

Gen Z 122

Gen Z Marketers Marketing Copywriting 122

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

MARCH 27, 2023

This shift towards prioritizing analytics experience reflects a growing recognition of data’s vital role in marketing strategy and decision-making. In large companies, this is usually outsourced to a research firm managed by an internal staff member with expertise in analytics.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Lynton Web

FEBRUARY 7, 2025

Sales teams must manage extensive technical specifications, coordinate with engineering departments, track long-term customer relationships, and navigate complex approval processes while maintaining the agility to respond quickly to market opportunities.

Transform 52

Transform Manufacturing Copywriting CRM 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Sprout Social

NOVEMBER 15, 2021

This constant stream of marketing design and copy examples is the perfect tool for building your inspiration swipe file. Copywriting resources. Strong, concise writing is a foundational skill for marketers of all stripes, especially social media marketers. Market research tools. Market research , of course.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact. Free social media marketing training and resources. Type: Course.

Social Media Marketing 142

Social Media Marketing Price Marketers Marketing 142

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. With PR and marketing collaborating on strategic messaging, you'll build your reputation and drive more sales. Reputation management. Crisis management. Market research.

PR 143

PR Communications Price Management 143

Hootsuite

JANUARY 10, 2024

AI marketing tools for social media 1. Hootsuite Managing social media = 25 jobs. With Hootsuite Inbox, you can bridge the gap between social media engagement and customer service — and manage all of your social media messages in one place. Who it’s best for: Graphic designers, artists, creatives, marketing professionals 5.

Price 129

Price User-Generated Copywriting Marketers 129

Neil Patel

JANUARY 5, 2022

For instance, the Bureau of Labor predicts that management jobs in marketing and advertising will rise in the coming decade. Those who are interested in that management career path may want to have a degree behind them as they get started and as they grow into management. 7 Best Marketing Schools and Degree Programs.

Retail 114

Retail Marketers Marketing Communications 114

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 117

CRM Digital Marketing Management User-Generated 117

Sprout Social

AUGUST 30, 2023

But this also allows employees to revisit trainings, request access to specific social media management tools—like Sprout—and find documentation that outlines how to post and engage the social team. And if your product team needs social for market research and customer feedback, get them up to speed on social listening.

Branding 141

Branding Copywriting PR Promotion 141

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 112

Transform Content Marketing Marketers Marketing 112

Neil Patel

OCTOBER 26, 2020

” Now let’s analyze that value proposition (VP) so we can break it down into more manageable parts. You should get into the habit of trying to infuse your value proposition into every aspect of your site using copywriting and visual representations. Market Research. A value proposition should be: Clear.

Food 142

Food Energy Communications Manufacturing 142

Orbit Media Studios

MAY 24, 2023

Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits. Taylor has been working in the non-profit sector for 15 years, holding different roles ranging from outreach coordinator to marketing manager. The prompt is simple. It was a random page.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 120

User-Generated Marketers Marketing Copywriting 120

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. It's important to conduct thorough audience research and build multiple buyer personas, each representing one segment of your overall target customers.

Analytics 126

Analytics Copywriting Communications Market Research 126

Buffer Marketing

SEPTEMBER 26, 2024

Each issue is a deep dive into a social media best practice or an interview with a social media marketing manager. It’s one of the best marketing resources to learn how to understand your potential customers and how they behave on social media. It’s perfect for social media managers who want to up their game.

Thought Leadership 118

Thought Leadership Social Media Marketing Marketers Marketing 118

Rock Content

APRIL 25, 2024

Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them. This is especially true for B2B marketing funnels and content campaigns aimed at well-educated buyers. The better you know your audience, the better you’ll be at crafting content that caters to their wants and needs.

Content Marketing 104

Content Marketing Customer eBook Education 104

Content Marketing Institute

JANUARY 28, 2019

We’ve been watching as you content leaders, strategists, managers, writers, SEO specialists, and technologists have found the optimal ways to make content in marketing and communications a scalable, measured, and exciting approach. They are not just customer-support organizations, managing how-to videos, or customer events.

Whitepaper 111

Whitepaper B2C Communications Marketers 111

Content Marketing Institute

NOVEMBER 13, 2017

First, our B2B content marketing research shows that marketers are at different stages of content marketing maturity. About one-third of content marketing programs are in the young and first-steps phase, another third are in the adolescent stage, and a third are in the sophisticated and mature stage. Data analysis.

Content Marketing 99

Content Marketing Marketers Marketing Copywriting 99

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Vertical Response

MAY 10, 2024

Key Elements of an Effective Slogan Much like an artist uses a palette of colors, a copywriter uses key elements to create a successful slogan. You can gather valuable insights about your target audience through market research, surveys, or social media analytics.

Branding 105

Branding Transform Communications Copywriting 105

Neil Patel

FEBRUARY 11, 2021

Before diving in, do some market research to ensure there’s an audience for your product. Bloggers, life coaches, copywriters, even Etsy owners need help with tasks. Become a VA and help people manage their overflowing email accounts, schedule out social media posts, and help with mundane digital duties.

Real Estate 137

Real Estate Food Price Advertisers 137

Buffer Marketing

JULY 28, 2024

Your social media management needs different kinds of content and varying content types for each platform. In TikTok’s own words : “ Our research shows that over 63% of all videos with the highest click-through rate (CTR) highlight their key message or product within the first 3 seconds.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Digital Marketer

MAY 29, 2023

Competitive Advantage : Marketers gain a competitive edge by harnessing the potential of AI. AI-powered tools enable advanced market research, competitor analysis, and trend forecasting. Versatile Marketing Applications ChatGPT’s versatility empowers marketers to excel across multiple marketing applications.

Transform 80

Transform Marketers Marketing User-Generated 80

Pam Didner

OCTOBER 22, 2022

Marketers, copywriters, designers, and even media planners need to have a solid handle on the purpose of what they’re building and, thus, must possess a strong understanding of the target customers it will attract and serve. Do I need to market to every persona we created? It’s Time To Crush Your Marketing Campaign Plan.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

SocialPilot

FEBRUARY 9, 2024

He is the author of ‘Fear and Self Loathing in Email Marketing’. Dela is a renowned thought leader in email marketing and posts around email development strategy, email marketing optimization, copywriting, subject lines, and new marketing trends and happenings. Why should you follow him? Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Orbit Media Studios

NOVEMBER 21, 2022

How to manage a website redesign project and the stakeholders involved. Keep the masses away and let the marketing team do what they do best. As a copywriter who’s faced revision by committee, I see their point — and use that anecdote whenever I can because you shouldn’t argue with babies. Should you interview an engineer?

Copywriting 67

Copywriting Logistics Customer Manufacturing 67

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Neil Patel

MARCH 4, 2023

Find Where You Want to Market The first thing to do is figure out where you want to market and gather information. Market research will tell you a lot about where your business will find success (and where it won’t). Think about which regions have a demand for your products or services.

User-Generated 81

User-Generated SEO Copywriting Price 81

CXL

DECEMBER 13, 2022

Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. You’ve done your research, set up your test correctly, and the test is finally cooked. So here’s the tough part: There’s no single best way to structure your knowledge management.

Analytics 106

Analytics User-Generated Non-Profit Key Performance Indicator 106

Exposure Ninja

AUGUST 21, 2023

When choosing a certification, you should check that it will: Expand your knowledge Help your career Cater to your marketing interests and skills you want to improve. Google Certifications Google has a lot of marketing courses, and several come with certifications. Meta courses are free, but you must pay for your certification.

Digital Marketing 52

Digital Marketing Marketers Marketing CRM 52

Rock Content

JULY 13, 2023

Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. William, 35 years old, married, has a bachelor’s degree in Marketing and a busy professional routine, although he tries to find a balance between work and family. What Is a Buyer Persona?

CRM 98

CRM eBook Communications B2C 98

DIY Marketers

APRIL 23, 2023

Chefs call it “mise en place” — it literally means “establishment” in English we call it “prep” Preparation in marketing includes getting your stuff together; Market Research, Your Ideal customer, Your Offer. Then in 1990, Goldmine launched the idea of relationship management.

CRM 60

CRM Marketers Marketing User-Generated 60