Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work.

Traditional Marketing 125

Traditional Marketing Manufacturing Transform Automobile 125

Martech

JANUARY 3, 2025

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Consider developing an AI Council to oversee AI marketing practices.

Branding 131

Branding Copywriting Law Marketing Ethics 131

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 117

Marketing Ethics Copywriting Transform CMO 117

Customers.ai

OCTOBER 1, 2024

But contests using a chatbot to do the heavy lifting have even more upside: Instant lead and data capture Low-friction for user participation Automated follow-ups and management Furthermore, running a Facebook contest is an opportunity for lots of innovative ideas. What role does copywriting play in direct response marketing?

Marketing 52

Marketing Marketers Advertisers Advertising 52