Search Engine Land

SEPTEMBER 12, 2024

Semrush has somehow managed to bridge this divide for over a decade. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways. For example, you have an article titled ‘Top SEO Tools for 2024.’

SEO 87

SEO Copywriting Digital Marketing Management 87

Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. Implement SEO strategies from the start Search engine optimization (SEO) is critical for driving organic traffic and reaching your audience. Optimizing meta tags, headings and content structure.

Transform 129

Transform SEO Copywriting User-Generated 129

Neil Patel

MAY 14, 2021

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. What Is AI Copywriting and How Does It Work? How are companies using AI copywriting? First, AI copywriting saves you time.

Copywriting 143

Copywriting Price Transform SEO 143

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. The number one tip for website copywriting is to know who will be reading it. Copywriting is no different.

Copywriting 138

Copywriting Inbound Marketing SEO Product 138

Martech

DECEMBER 20, 2024

Example Weak statement: Learn the basics of SEO strategy. Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. This guide is for IT managers struggling with outdated cybersecurity protocols. Takeaway Use the So what?

Manufacturing 119

Manufacturing Copywriting Education Content Marketing 119

Hubspot Marketing

APRIL 28, 2020

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

Management 145

Management Copywriting SEO Communications 145

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! Hey Posse, it’s Alex!

Copywriting 87

Copywriting SEO Promotion Education 87

Martech

DECEMBER 6, 2024

This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. What are current SEO best practices for Google and Bing? Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'” Iterate on that outline to refine it.

Transform 130

Transform Analytics User-Generated Education 130

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Hubspot Marketing

JUNE 20, 2022

In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. Strategists, writers, editors, and managers are people you would have on your content team. Content Workflow Management. Content has to be created, edited, shared or managed somewhere.

Management 140

Management Copywriting Transform Succession Management 140

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. There was nothing to hang my hat on, so to speak.

SEO 110

SEO Education Product Place 110

Search Engine Land

FEBRUARY 7, 2024

This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. Local SEO : Using region-specific keywords and phrases. See terms. If so, do so instead.

Product 125

Product SEO Copywriting eCommerce 125

Hubspot Marketing

SEPTEMBER 24, 2024

AI and automation in project management tools mean that marketing projects will manage parts themselves. Project management tools like Motion will organize your week based on task priorities, available time, and desired schedule. HubSpot has an excellent copywriting AI ; you can generate an entire article or email using AI.

User-Generated 103

User-Generated Price Marketing Marketers 103

Hubspot Marketing

MAY 3, 2023

As marketers, we understand the importance of SEO in driving traffic and generating leads. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily. What is SEO automation?

SEO 128

SEO Price Copywriting User-Generated 128

Search Engine Land

JUNE 12, 2023

A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. But ultimately, the most important method is training those teams on how their actions can improve or destroy SEO progress. We can demonstrate substantial traffic growth.

Education 77

Education Management SEO Copywriting 77

Hubspot Marketing

APRIL 29, 2025

Agentic AI builds on that foundation managing the workflows within the team and executing actions with much less human involvement. This could be A/B testing or copywriting for emails. For marketing, the company highlights its AI Lifecycle Marketing Agent , focused on customer research and outreach management.

Price 109

Price CMO Marketing Marketers 109

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. Claude can assist with tasks like AI copywriting and content generation, too.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Lets do it.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management 145

Management Marketing Marketers Inbound Marketing 145

Search Engine Land

JULY 22, 2024

This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed. Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. Generic: 6.1%

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Content management systems (CMS). Image and file management. Project Management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Neil Patel

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. The answer is number two.

Copywriting 142

Copywriting Shipping Price Transform 142

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Choosing the AI Tool for You What is AI copywriting?

Copywriting 141

Copywriting User-Generated Influencer Marketing Marketing 141

Neil Patel

SEPTEMBER 4, 2020

The SEO people only think about SEO, designers about design, developers about development…you get the picture. No one on the SEO team thought to tell the marketing team about their research, and no one on the marketing team thought to ask. Your copywriter now has to redo all their work, annoying them and costing you more money.

Copywriting 142

Copywriting Marketing Marketers SEO 142

Backlinko

MAY 12, 2025

PPC Tool Best for Price Semrush Advertising Toolkit All-in-one PPC campaign management Starts at $139.95/month. Google Ads Editor Bulk editing & offline ad campaign management Free Optmyzr Enterprise-level PPC automation and tracking Starts at $249/month. Lets say you’re managing PPC for Monday.com.

Price 81

Price Copywriting Advertisers Advertising 81

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Looking at my new AI-generated persona, I knew, based on some general research, that it’s missing a few things: ride-share opportunities for smaller payloads, insurance and risk management and geo-political considerations. It may be obvious.

SEO 98

SEO Copywriting User-Generated CMO 98

Hubspot Marketing

MAY 30, 2023

For instance, the job listing below from Cyberfunnels calls for a copywriter with AI experience. Image source Responsibilities include using AI tools to "enhance the copywriting process, generate data-driven insights, and optimize content performance." Applicants are also expected to stay up-to-date on AI best practices in copywriting.

New Markets 134

New Markets Copywriting Digital Marketing Marketing 134

Hootsuite

MAY 3, 2022

They also help you understand what kind of content your audience is looking for and improve your SEO. Even better, many AI content creation tools have built-in SEO optimization, so you can tell the AI to use the data it uncovers to incorporate effective key words and phrases directly into your text. Give Hootsuite a try (risk-free!).

Management 107

Management Social Media Marketing User-Generated Copywriting 107

Duct Tape Marketing

JANUARY 6, 2021

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager written by Kyndall Ramirez read more at Duct Tape Marketing. As the business owner, your attention should be focused on leading, pitching your products/services, and managing your big picture operations. . What a Marketing Manager does.

Management 97

Management Copywriting Marketing Marketers 97

Rock Content

SEPTEMBER 7, 2023

A comprehensive local SEO strategy can make sure people looking for what you offer can find you. Check out our complete local business SEO checklist to ensure your marketing team covers all the bases. That said, online reputation management is crucial to any complete local SEO audit checklist.

SEO 97

SEO Copywriting Energy Management 97

Marketing Insider Group

APRIL 27, 2020

The average salary for a copywriter is $57,137, according to Indeed.com. And – with the average tenure of copywriters under a year – you’ll probably need to factor in yearly recruiting expenses for each of your in-house team members. Furthermore, you’ll have a team on your side that knows how to improve SEO with content.

Copywriting 144

Copywriting SEO Content Marketing Marketing Strategy 144

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. But what are these specific opportunities, you ask?

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. It is affected by copywriting and on-page SEO. Setting those aside, let’s explore user signals for SEO. This is known as pogo-sticking and many SEOs believe it’s bad for your rankings. A boring opening is bad for engagement, and low engagement is bad for SEO.

SEO 107

SEO Copywriting Analytics PR 107

Hubspot Marketing

MAY 3, 2017

Copywriting Blunders: Do You Make these 10 Common Mistakes? Copywriting Blunders: Do You Make these 10 Common Mistakes? " SEO Training Course by Moz " by Udemy. Advanced SEO: Tactics and Strategy " by Udemy. " SEO " by QuickSprout. SEO Training Course by Moz " by Udemy. SEO " by QuickSprout.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Neil Patel

NOVEMBER 17, 2020

The main benefits of AI when it comes to creating compelling PPC ad copy include: Unmatched data processing power Ability to better “predict” click-through rates and quality scores Identify bids that will get the most traffic Saves you time managing campaigns. AI can help you with that. A great example is Persado.

Copywriting 145

Copywriting User-Generated SEO Digital Marketing 145

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Roland Jakob , managing partner of BlazeKin Media, says, “The most effective lead generation idea I‘ve encountered is the strategic use of personalized content marketing. SEO Lead Generation 19.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Search Engine Land

MAY 9, 2024

As a result, online reputation management (ORM) will never be the same. Generative AI will use more of its internal knowledge management systems to produce more accurate answers, considering real and understood facts. User-generated content and Reddit Online reputation management needs to focus on what gets the attention online.

Management 104

Management User-Generated eCommerce Affiliate Marketing 104