Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data.

Gen Z 116

Gen Z Marketing Marketers Copywriting 116

Search Engine Land

APRIL 12, 2023

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. i.e., “I’m a digital marketing strategist helping small businesses reach more customers online.”) It really is a no-brainer.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Marketing Insider Group

JULY 25, 2023

and ClosersCopy are top AI content writing tools for copywriting. You can speed up the workflow of your team by streamlining keyword and topic research, as well as optimization. However, the brand provides a robust SEO and marketing research tool that integrates seamlessly with other powerful AI content writing tools.

Copywriting 85

Copywriting User-Generated Price CRM 85

Marketing Insider Group

JUNE 2, 2021

Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Why Should I Learn Content Marketing? Copywriting basics.

Content Marketing 141

Content Marketing Copywriting Marketing Marketers 141

Search Engine Land

MAY 10, 2023

Using ChatGPT for Amazon marketing While ChatGPT won’t do everything for you, these tools should at least provide the inspiration needed to help give you a leg up with your Amazon seller account. Having it act as an Amazon marketer, market researcher, copywriter, etc., can lead to a different output.

Copywriting 110

Copywriting Marketing Marketers eCommerce 110

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 115

Copywriting CMO PR Social Media Marketing 115

Hubspot Marketing

MARCH 29, 2022

The specific amount tells us less about how much importance brands place on content marketing and more about the cost of this strategy. The truth is there’s so much that goes into content marketing, from copywriting and designing to research and media buying. How can you market to an audience if you don’t know them?

Copywriting 97

Copywriting Market Research Content Marketing Marketing Strategy 97

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 91

Transform Content Marketing Marketing Marketers 91

Marketing Insider Group

JUNE 17, 2024

Content creation: Developing engaging and relevant marketing collateral, including blog articles, videos, and graphics, to attract and retain customers. Advertising: Planning and executing marketing campaigns across various mediums. Market research: Collecting and analyzing data to learn about consumer behavior and market trends.

Entertainment 75

Entertainment Marketing Marketers Copywriting 75

Rock Content

APRIL 25, 2024

Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them. This is especially true for B2B marketing funnels and content campaigns aimed at well-educated buyers. The better you know your audience, the better you’ll be at crafting content that caters to their wants and needs.

Content Marketing 104

Content Marketing Customer eBook Education 104

Marketing Insider Group

DECEMBER 13, 2022

Her expertise encompasses several facets of direct response fundraising, including copywriting and creative direction, market research, strategic planning, and comprehensive results analysis. The post Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips appeared first on Marketing Insider Group.

Direct Mail 86

Direct Mail Copywriting Marketing Marketers 86

Hootsuite

JANUARY 10, 2024

Who it’s best for: Graphic designers, artists, creatives, marketing professionals 5. streamlines the copywriting process by generating almost-ready-to-publish drafts requiring minimal human editing. Try this AI marketing tool out if you need to generate written content rapidly at scale.

Price 113

Price User-Generated Copywriting Marketing 113

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 138

Social Media Marketing Marketing Marketers Influencer Marketing 138

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

So while UX designers need to understand the intention of the software product and make it usable and accessible based on that intention, marketers need to understand their audience and what drives their audience to purchase products similar to their own. Conducting market research can be done in a myriad of ways.

Product 134

Product Thought Leadership Copywriting Fashion 134

Pam Didner

OCTOBER 22, 2022

Marketers, copywriters, designers, and even media planners need to have a solid handle on the purpose of what they’re building and, thus, must possess a strong understanding of the target customers it will attract and serve. I’ve discovered that a persona is also essential for content planning, especially global content planning.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Neil Patel

JANUARY 5, 2022

Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. 7 Best Marketing Schools and Degree Programs.

Retail 114

Retail Marketing Marketers Communications 114

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback. What tools can I use for market research?

Gen Z 73

Gen Z Customer Acquisition Market Research Analytics 73

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. It's important to conduct thorough audience research and build multiple buyer personas, each representing one segment of your overall target customers.

Analytics 120

Analytics Copywriting Communications Market Research 120

Rock Content

MAY 15, 2024

Consider optimal posting times Using a combination of market research, actionable metrics, and experience, figure out when your particular audience is most likely to be around. Adding professional content creators and copywriters to your team can help you scale content production efforts without sacrificing quality or originality.

Copywriting 59

Copywriting Digital Marketing Market Research Branding 59

Exposure Ninja

AUGUST 11, 2023

.” — Annabelle Baugh, Senior Content Marketer at Exposure Ninja. What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Vertical Response

MAY 10, 2024

Key Elements of an Effective Slogan Much like an artist uses a palette of colors, a copywriter uses key elements to create a successful slogan. You can gather valuable insights about your target audience through market research, surveys, or social media analytics.

Branding 96

Branding Transform Communications Copywriting 96

Buffer Marketing

SEPTEMBER 26, 2024

  7 social media courses Social media courses make for an excellent marketing resource for anyone who wants to learn the science behind social media. You can choose to pick courses that match what you need at the moment: whether it’s overall strategy or something specific like copywriting.

Thought Leadership 95

Thought Leadership Social Media Marketing Marketing Marketers 95

Neil Patel

AUGUST 23, 2021

Most of his posts use video game imagery and share advice for succeeding in both life and marketing. Niche: Market research. Why You Should Follow Larry: Follow Larry for easily accessible graphics that share information on everything from Twitter design tips for more engagement to tools for AI-based copywriting.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 127

Social Media Marketing Price Marketing Marketers 127

Hubspot Marketing

JUNE 28, 2023

Best for: Content creators, copywriters, and digital marketers. Market Research Market research skills can help businesses identify customer needs and preferences. You can then make informed decisions about product development, pricing, and marketing strategies.

CRM 104

CRM Digital Marketing Management User-Generated 104

Digital Marketer

MAY 29, 2023

Competitive Advantage : Marketers gain a competitive edge by harnessing the potential of AI. AI-powered tools enable advanced market research, competitor analysis, and trend forecasting. This streamlined automation boosts efficiency, productivity, and eliminates manual effort. The ability to utilize AI is just the latest one.

Transform 81

Transform Marketing Marketers User-Generated 81

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy.

Digital Marketing 103

Digital Marketing Marketing Strategy Shoppers User-Generated 103

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 108

User-Generated Marketing Marketers Copywriting 108

Orbit Media Studios

NOVEMBER 21, 2022

Keep the masses away and let the marketing team do what they do best. As a copywriter who’s faced revision by committee, I see their point — and use that anecdote whenever I can because you shouldn’t argue with babies. Copywriting Pro-tip: Avoid the word “success.” Of course, some copywriters argue the opposite.

Copywriting 67

Copywriting Logistics Customer Marketing Strategy 67

Orbit Media Studios

MAY 24, 2023

Market Research and Analytics: Understanding the target audience and analyzing the success of marketing campaigns requires time and expertise. Use generative AI to do gap analysis on an existing page, checking the copywriting against the AI marketing persona we worked so hard on these last 10 minutes.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Neil Patel

OCTOBER 26, 2020

You should get into the habit of trying to infuse your value proposition into every aspect of your site using copywriting and visual representations. The checklist we used is only one way to determine if your value proposition will dominate your market. Market Research. Site Analytics.

Food 142

Food Energy Communications Manufacturing 142

Unbounce

MARCH 8, 2024

Marketers, researchers, designers, developers, etc) Can it be customized and scaled to serve your business and industry better? These tools can even provide invaluable key messaging and voice of customer data for your copywriters (and we really, really care about copywriters. Seriously, what more could you want?

Transform 52

Transform Analytics Copywriting Marketing 52

Neil Patel

SEPTEMBER 20, 2021

I also wrote a whole post on PPC ad copywriting to help you create engaging copy. You can make niche paid ad campaigns more effective by leveraging influencer marketing, using intent-based keywords, doing thorough market research, and continually monitoring and improving the content and performance of your campaigns.

Advertising 126

Advertising Advertisers Copywriting Law 126

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Global Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sachs Marketing Group

NOVEMBER 10, 2023

Understand Your Audience : Conduct market research to understand who your customers are, what they need, and what kind of content will resonate with them. Hire a Digital Marketing Agency for Help : Consider bringing in a digital marketing agency that offers content development to refine your approach.

eCommerce 52

eCommerce Entertainment User-Generated Shoppers 52