Marketing Insider Group

JUNE 2, 2021

Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Why Should I Learn Content Marketing? Copywriting basics.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Martech

JANUARY 16, 2025

Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Copywriting (32%). Image generation (22%). Customer service (14%). Why we care.

Advertising 113

Advertising Advertisers Retail Copywriting 113

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

So while UX designers need to understand the intention of the software product and make it usable and accessible based on that intention, marketers need to understand their audience and what drives their audience to purchase products similar to their own. Conducting market research can be done in a myriad of ways.

Product 134

Product Thought Leadership Copywriting Fashion 134

Search Engine Land

APRIL 12, 2023

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. i.e., “I’m a digital marketing strategist helping small businesses reach more customers online.”) It really is a no-brainer.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data.

Gen Z 125

Gen Z Marketers Marketing Copywriting 125

Marketing Insider Group

JULY 25, 2023

and ClosersCopy are top AI content writing tools for copywriting. You can speed up the workflow of your team by streamlining keyword and topic research, as well as optimization. However, the brand provides a robust SEO and marketing research tool that integrates seamlessly with other powerful AI content writing tools.

Copywriting 97

Copywriting User-Generated Price CRM 97

Hubspot Marketing

MARCH 29, 2022

The specific amount tells us less about how much importance brands place on content marketing and more about the cost of this strategy. The truth is there’s so much that goes into content marketing, from copywriting and designing to research and media buying. How can you market to an audience if you don’t know them?

Copywriting 101

Copywriting Market Research Content Marketing Marketing Strategy 101

Martech

MARCH 27, 2023

As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued. In large companies, this is usually outsourced to a research firm managed by an internal staff member with expertise in analytics.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 116

Transform Content Marketing Marketers Marketing 116

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hubspot Marketing

JULY 13, 2017

Most marketers wear a lot of hats and let’s just say, out of all the hats worn, the videographer one isn't always their favorite. Writing a script is not the same as writing a college paper or marketing research report. That’s because creating videos can be intimidating, especially if you’re new to it. Write conversationally.

Inbound Marketing 72

Inbound Marketing Copywriting Product Market Research 72

Search Engine Land

MAY 10, 2023

Using ChatGPT for Amazon marketing While ChatGPT won’t do everything for you, these tools should at least provide the inspiration needed to help give you a leg up with your Amazon seller account. Having it act as an Amazon marketer, market researcher, copywriter, etc., can lead to a different output.

Copywriting 110

Copywriting Marketers Marketing eCommerce 110

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research.

Product Marketing 105

Product Marketing Product Management Marketers 105

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Neil Patel

JANUARY 5, 2022

Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. 7 Best Marketing Schools and Degree Programs.

Retail 114

Retail Marketers Marketing Communications 114

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Global Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Neil Patel

OCTOBER 26, 2020

You should get into the habit of trying to infuse your value proposition into every aspect of your site using copywriting and visual representations. The checklist we used is only one way to determine if your value proposition will dominate your market. Market Research. Site Analytics.

Food 142

Food Energy Communications Manufacturing 142

Neil Patel

AUGUST 23, 2021

Most of his posts use video game imagery and share advice for succeeding in both life and marketing. Niche: Market research. Why You Should Follow Larry: Follow Larry for easily accessible graphics that share information on everything from Twitter design tips for more engagement to tools for AI-based copywriting.

Transform 128

Transform Marketers Marketing Digital Marketing 128

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 143

Social Media Marketing Price Marketers Marketing 143

Duct Tape Marketing

SEPTEMBER 26, 2013

Mobile Apps are the Future of Marketing Research. There are many benefits that make mobile marketing research more attractive than traditional forms of research: mobile research is faster, less costly, way more interactive and attracts far more respondents than print and phone surveys.

Shoppers 75

Shoppers Copywriting Market Research User-Generated 75

Hootsuite

JANUARY 10, 2024

Who it’s best for: Graphic designers, artists, creatives, marketing professionals 5. streamlines the copywriting process by generating almost-ready-to-publish drafts requiring minimal human editing. Try this AI marketing tool out if you need to generate written content rapidly at scale.

Price 125

Price User-Generated Copywriting Marketers 125

Hubspot Marketing

OCTOBER 16, 2019

Market research. That's why a PR firm would likely use market research as a tactic. Internal copywriting. or "How do you communicate what your agency is responsible for versus our marketing team? Do they focus on market research in the first few months? Figure out how they plan to get started.

PR 143

PR Communications Price Management 143

Rock Content

APRIL 25, 2024

Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them. This is especially true for B2B marketing funnels and content campaigns aimed at well-educated buyers. The better you know your audience, the better you’ll be at crafting content that caters to their wants and needs.

Content Marketing 104

Content Marketing Customer eBook Education 104

Marketing Insider Group

DECEMBER 13, 2022

Her expertise encompasses several facets of direct response fundraising, including copywriting and creative direction, market research, strategic planning, and comprehensive results analysis. The post Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips appeared first on Marketing Insider Group.

Direct Mail 87

Direct Mail Copywriting Marketers Marketing 87

Neil Patel

SEPTEMBER 20, 2021

I also wrote a whole post on PPC ad copywriting to help you create engaging copy. You can make niche paid ad campaigns more effective by leveraging influencer marketing, using intent-based keywords, doing thorough market research, and continually monitoring and improving the content and performance of your campaigns.

Advertising 126

Advertising Advertisers Copywriting Law 126

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. It's important to conduct thorough audience research and build multiple buyer personas, each representing one segment of your overall target customers.

Analytics 125

Analytics Copywriting Communications Market Research 125

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback. What tools can I use for market research?

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Hubspot Marketing

JUNE 28, 2023

Best for: Content creators, copywriters, and digital marketers. Market Research Market research skills can help businesses identify customer needs and preferences. You can then make informed decisions about product development, pricing, and marketing strategies.

CRM 117

CRM Digital Marketing Management User-Generated 117

Orbit Media Studios

MAY 24, 2023

Market Research and Analytics: Understanding the target audience and analyzing the success of marketing campaigns requires time and expertise. Use generative AI to do gap analysis on an existing page, checking the copywriting against the AI marketing persona we worked so hard on these last 10 minutes.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Marketing Insider Group

JUNE 17, 2024

Content creation: Developing engaging and relevant marketing collateral, including blog articles, videos, and graphics, to attract and retain customers. Advertising: Planning and executing marketing campaigns across various mediums. Market research: Collecting and analyzing data to learn about consumer behavior and market trends.

Entertainment 80

Entertainment Marketers Marketing Copywriting 80

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Vertical Response

MAY 10, 2024

Key Elements of an Effective Slogan Much like an artist uses a palette of colors, a copywriter uses key elements to create a successful slogan. You can gather valuable insights about your target audience through market research, surveys, or social media analytics.

Branding 105

Branding Transform Communications Copywriting 105

Content Marketing Institute

JANUARY 28, 2019

CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content.

Whitepaper 111

Whitepaper B2C Communications Marketing 111

Buffer Marketing

SEPTEMBER 26, 2024

  7 social media courses Social media courses make for an excellent marketing resource for anyone who wants to learn the science behind social media. You can choose to pick courses that match what you need at the moment: whether it’s overall strategy or something specific like copywriting.

Thought Leadership 119

Thought Leadership Social Media Marketing Marketers Marketing 119

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 119

User-Generated Marketing Marketers Copywriting 119

Content Marketing Institute

NOVEMBER 13, 2017

First, our B2B content marketing research shows that marketers are at different stages of content marketing maturity. About one-third of content marketing programs are in the young and first-steps phase, another third are in the adolescent stage, and a third are in the sophisticated and mature stage.

Content Marketing 99

Content Marketing Marketers Marketing Copywriting 99

Orbit Media Studios

FEBRUARY 22, 2022

Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs. This will sound familiar if you’ve read our playbook for promoting original research. No content marketing program? All of this look into SEO and intent shows the power of content marketing.

SEO 114

SEO eCommerce CRM Analytics 114