Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. Copywriting resources. Market research tools.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

MARCH 29, 2022

According to HubSpot Blog Research , 39% of marketers surveyed say they allocate 31-50% of their total marketing budget to content marketing. This tells us that brands are leveraging content marketing above many other marketing strategies, as they put at least a third of their funding in it.

Copywriting 101

Copywriting Market Research Content Marketing Marketing Strategy 101

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Lynton Web

FEBRUARY 7, 2025

This insight enables them to optimize every aspect of their marketing strategy, from content development to campaign execution. Use Data to Make More Informed Campaign Decisions The integration of marketing and sales data revolutionizes campaign development and execution.

Transform 52

Transform Manufacturing Copywriting CRM 52

Search Engine Land

APRIL 12, 2023

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. turn on notifications for his profile) to learn more “entreprenuer tips,” “marketing strategies,” and more. Not a great writer?

SEO 117

SEO Copywriting User-Generated Real Estate 117

Martech

MARCH 27, 2023

As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued. This shift towards prioritizing analytics experience reflects a growing recognition of data’s vital role in marketing strategy and decision-making. This makes sense for a few reasons.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Neil Patel

AUGUST 23, 2021

What Jay is Known For: Working with high-profile brands on innovative marketing campaigns, including Kindred Healthcare, Arizona State University, and Hilton. Why You Should Follow Lilach: Follow Lilach if you need inspirational content, as well as practical tips for overall marketing strategy. Niche: Market research.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Vertical Response

JUNE 23, 2024

Discovering this group guides your marketing strategies and saves you from futile spending. Without this clarity, your marketing efforts can scatter, reaching those who might not be interested in your offerings. This precise targeting prevents financial waste and boosts the effectiveness of your marketing strategy.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. That’s where an airtight middle-of-funnel content marketing strategy comes in.

Content Marketing 104

Content Marketing Customer eBook Education 104

Neil Patel

OCTOBER 26, 2020

You should get into the habit of trying to infuse your value proposition into every aspect of your site using copywriting and visual representations. Your job is to find the exact words that describe your business and marketing strategy and unique selling proposition, so they appeal most to the customer segment you’re targeting.

Food 142

Food Energy Communications Manufacturing 142

Orbit Media Studios

MAY 24, 2023

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. It’s a guide. It looks like a good start.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

Management 112

Management Copywriting Communications Social Media Marketing 112

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 118

CRM Digital Marketing Management User-Generated 118

Marketing Insider Group

JUNE 17, 2024

This guide will uncover how marketing agencies create content and shape your company’s narrative, helping you stand out in any industry. Quick Takeaways Content creation is a powerful tool at the heart of many modern marketing strategies. Advertising: Planning and executing marketing campaigns across various mediums.

Entertainment 80

Entertainment Marketing Marketers Copywriting 80

Marketing Insider Group

DECEMBER 13, 2022

Her expertise encompasses several facets of direct response fundraising, including copywriting and creative direction, market research, strategic planning, and comprehensive results analysis. The post Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips appeared first on Marketing Insider Group.

Direct Mail 87

Direct Mail Copywriting Marketing Marketers 87

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 121

User-Generated Marketing Marketers Copywriting 121

Vertical Response

MAY 10, 2024

Key Elements of an Effective Slogan Much like an artist uses a palette of colors, a copywriter uses key elements to create a successful slogan. You can gather valuable insights about your target audience through market research, surveys, or social media analytics.

Branding 105

Branding Transform Communications Copywriting 105

Content Marketing Institute

JANUARY 28, 2019

CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. It’s your story.

Whitepaper 111

Whitepaper B2C Communications Marketing 111

Buffer Marketing

SEPTEMBER 26, 2024

Social Media Marketing podcast Michael Stelzner, the founder of Social Media Examiner, runs the social media marketing podcast. Each episode involves Michael interviewing successful social media leaders and dissecting their marketing strategies. 🎧 Listen to Social Media Marketing.

Thought Leadership 118

Thought Leadership Social Media Marketing Marketing Marketers 118

Buffer Marketing

JULY 28, 2024

A good example is Wendy's Facebook marketing strategy. They post pictures often and have a meme-based strategy. 💡 Learn more: How to Build Your Instagram Marketing Strategy in 5 Steps A small business that nails its Instagram strategy is Brooki Bake House. So, the jury’s still out.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Access the hundreds of presentations from Content Marketing World 2017.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Want that humor element in your video marketing strategy ?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Orbit Media Studios

NOVEMBER 21, 2022

Keep the masses away and let the marketing team do what they do best. As a copywriter who’s faced revision by committee, I see their point — and use that anecdote whenever I can because you shouldn’t argue with babies. Copywriting Pro-tip: Avoid the word “success.” Of course, some copywriters argue the opposite.

Copywriting 67

Copywriting Logistics Customer Manufacturing 67

Pam Didner

OCTOBER 22, 2022

Marketers, copywriters, designers, and even media planners need to have a solid handle on the purpose of what they’re building and, thus, must possess a strong understanding of the target customers it will attract and serve. It’s Time To Crush Your Marketing Campaign Plan. Confused About ICP and Buyer Persona?

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Exposure Ninja

AUGUST 11, 2023

.” — Annabelle Baugh, Senior Content Marketer at Exposure Ninja. What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

CXL

MAY 27, 2022

It teamed up with Outreach, Bombora, Drift, and others to create an ABM Market Research Study. Email marketing strategy is a game of trial and error. Follow proven copywriting formulas to describe a problem and position your product as the solution. Take Demandbase. What compels you to open an email?

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Rock Content

JULY 13, 2023

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. However, will your strategy ever work if you try to talk to everyone? Creating it is the basis of a Digital Marketing strategy. North India vs.

CRM 98

CRM eBook Communications B2C 98

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat.

PR 52

PR Marketing Marketers User-Generated 52

DIY Marketers

APRIL 23, 2023

Chefs call it “mise en place” — it literally means “establishment” in English we call it “prep” Preparation in marketing includes getting your stuff together; Market Research, Your Ideal customer, Your Offer. It’s knowing what you’re going to put out into the world.

CRM 60

CRM Marketing Marketers User-Generated 60

Unbounce

JULY 12, 2023

She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy. I was chatting with one of our designers the other day. Into business process and decision making.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Search Engine Land

JANUARY 3, 2023

Market research from Alter Agents found that 68% of Gen Z and Millennial buyers believe their purchases are indicative of their personalities and concerns.). Examples: Tangible : "We help health food brands create and execute smart marketing strategies.". If your products/services are unique, explain how they work.

Gen Z 92

Gen Z Food Health Millennials 92

Marketing Insider Group

JULY 8, 2024

Content Creation and Optimization Image Source Crafting compelling content is crucial for effective marketing. Two noteworthy tools in this category are Write For Me and Copywriter GPT. Copywriter GPT Copywriter GPT is designed to optimize your content for maximum impact.

Copywriting 123

Copywriting Transform User-Generated Marketing 123

Duct Tape Marketing

JANUARY 22, 2016

Great Strategies Begin With Infrastructure. Before you put pen to paper (or fingers to keyboard), develop buyer personas based on your market research. These customer profiles should dictate every aspect of your strategy. Content isn’t worth much until you understand your audience.

Entertainment 53

Entertainment Education Market Research Communications 53