article thumbnail

Agency earns 43 awards from Advertising Club of Connecticut

Adams & Knight Marketing

“We’re so fortunate to partner with such a range of organizations in various market segments to create work that gets results,” said CEO, Jill Adams. In addition, Alan Maislen, senior copywriter at Adams & Knight, was inducted into the Advertising Club’s Hall of Fame.

article thumbnail

3 ways B2B marketers can use generative AI

Martech

It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. Market segmentation and consumer profiling help organizations focus their marketing efforts by allowing them to modify their strategy accordingly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Engaging Value Proposition

Neil Patel

You should get into the habit of trying to infuse your value proposition into every aspect of your site using copywriting and visual representations. While you are studying your site’s engagement metrics and testing the elements on your website, make sure you keep two fingers on the pulse of your market at all times.

Food 142
article thumbnail

65 ChatGPT Prompts for Marketing to Make Work Easier

Hootsuite

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Explain the marketing segments for [INSERT INDUSTRY]. Write a thirty-second TikTok script for a healthy snack brand.

article thumbnail

Conversion-Oriented SEO: Ranking Bottom of the Funnel Landing Pages [Our Step-by-Step]

Rock Content

With our research findings, we were able to identify untapped market segments and emerging customer needs. Developing Content Strategy and Copywriting We meticulously designed a content strategy targeted to each landing page’s individual goals, target audience, and keywords to assure its success.

SEO 97
article thumbnail

Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Landing pages are almost an icon of Digital Marketing. These unique pages are highly optimized and filled with copywriting techniques. Landing pages.

article thumbnail

9 Account-based Marketing Case Studies

CXL

Much like effective email copywriting , successful and engaging ABM campaigns are founded on more than shock value. BillingTree’s campaign was a mix of brand marketing efforts and aggressive outbound activity, both of which require heavy account research to get right. Results from Payscale’s ABM efforts.