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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

In the introduction phase , the focus is on creating product awareness to motivate your target market to consider you when making a buying decision. You’re expending a lot of resources trying to build awareness and find a foothold in the market, so your customers continue purchasing and spreading the word.

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101 Landing Page Optimization Tips

Unbounce

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. This will allow you to measure your most effective market segmentation.

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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. photo credit: shutterstock.

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Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Hubspot Marketing

to get insights into your target market segments, trends, purchase behavior, and content preferences. One of the best courses I’ve taken to date was AI for Copywriters by The Copywriter Club — I learned so much about how generative AI works and some of its capabilities. Pro tip: Use bite-sized prompts.