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In the introduction phase , the focus is on creating product awareness to motivate your targetmarket to consider you when making a buying decision. You’re expending a lot of resources trying to build awareness and find a foothold in the market, so your customers continue purchasing and spreading the word.
He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. This will allow you to measure your most effective marketsegmentation.
5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after marketsegment. photo credit: shutterstock.
to get insights into your targetmarketsegments, trends, purchase behavior, and content preferences. One of the best courses I’ve taken to date was AI for Copywriters by The Copywriter Club — I learned so much about how generative AI works and some of its capabilities. Pro tip: Use bite-sized prompts.
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