Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

Transform 138

Transform Copywriting User-Generated Marketers 138

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world.

Traditional Marketing 129

Traditional Marketing Manufacturing Transform Automobile 129

CopyBlogger

NOVEMBER 10, 2022

We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger. Continue Reading.

Copywriting 144

Copywriting Content Marketing Marketers Marketing 144

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. Some of these courses are free.

Social Media Marketing 114

Social Media Marketing Copywriting Price Marketers 114

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Content optimization and testing (28.6%) : Marketers use AI to refine content performance.

Transform 139

Transform Copywriting Marketers Marketing 139

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now? Processing. Recent U.S.

Transform 129

Transform Marketers Marketing Copywriting 129

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. AI is a tool.

Copywriting 144

Copywriting Price User-Generated eCommerce 144

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

SocialPilot

FEBRUARY 12, 2025

Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro.

Copywriting 49

Copywriting Transform User-Generated Gen Z 49

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. Isolated genAI solutions (indie tools). Embedded genAI features (in incumbent solutions).

Copywriting 126

Copywriting Transform PR User-Generated 126

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

Branding 134

Branding Copywriting Law Marketing Ethics 134

Hubspot Marketing

JULY 11, 2024

Efficiency, after all, is my bread and butter as a copywriter. This is why copywriting will always be a human profession. The computer thought for a moment, then produced 88 words: I read it, then wrote my own version, except I limited myself to exactly as many words as the AI’s passage. I often practice writing this way.

Copywriting 131

Copywriting Transform 131

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Align tasks and timelines with the KPIs to keep campaigns focused on marketing goals.

Management 116

Management Key Performance Indicator Copywriting Marketers 116

Practical eCommerce - Marketing

APRIL 26, 2024

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce. Then he switched to X.

Copywriting 130

Copywriting Branding eCommerce Marketers 130

Hubspot Marketing

SEPTEMBER 30, 2024

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Personalization.

Thought Leadership 136

Thought Leadership User-Generated Marketers Marketing 136

Martech

JANUARY 27, 2025

While that’s bad news for investors, it’s good news for marketers. DeepSeek has disrupted the AI market because it doesn’t have the resources the established players have. That’s good for marketers. At the time of writing, Nvidia stock was down 15%, wiping out more than $400 billion in market value.

Copywriting 116

Copywriting Marketers Marketing Price 116

Hubspot Marketing

AUGUST 20, 2024

You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Big Idea Marketing Example: The 4-Hour Work Week This book’s a great example of Big Idea marketing. It creates an irresistible appeal.

Copywriting 114

Copywriting Marketers Marketing Food 114

Martech

JANUARY 21, 2025

Think about marketing and marketers. How many marketers do you know that are “triple threats?” Powered by AI and genAI, marketers are no longer confined by traditional job descriptions or siloed responsibilities. We call these marketers Positionless. Heres the composite of the Positionless Marketer: 1.

Transform 115

Transform Copywriting Entertainment Marketers 115

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Thats a significant opportunity.

Transform 127

Transform Manufacturing Copywriting Law 127

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Get ready to dive in.

Copywriting 123

Copywriting User-Generated SEO Market Trends 123

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketers 127

Hubspot Marketing

MARCH 14, 2025

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Writing a great marketing brief will give you a strong foundation for your campaign.

Copywriting 103

Copywriting Marketers Marketing Communications 103

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z 95

Gen Z Copywriting Real Estate Marketers 95

Martech

JANUARY 16, 2025

Sixty-two percent of marketers said performance-driven paid media was most critical to their plans. Coming in second, measurement and attribution was critical to 50% of marketers. The most recent study asked marketers these same questions in November, 2024.) Market research (38%). Copywriting (32%). Why we care.

Advertising 115

Advertising Advertisers Retail Copywriting 115

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing 106

Product Marketing Product Management Marketers 106

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters.

Copywriting 95

Copywriting User-Generated Price Promotion 95

Marketing Sherpa

FEBRUARY 23, 2024

So let me first tell you all the things that a good copywriter can’t do: Substitute for an utter lack of a value proposition Solve a product or offer problem Replace seamless UI and […] I’ve been a writer my entire adult life. But sometimes I feel that people see me as more of a magician.

Copywriting 104

Copywriting Product 104

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? What makes a great B2B marketing email?

Email Marketing 63

Email Marketing Copywriting Marketers Marketing 63

Martech

APRIL 14, 2025

At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Suggests more overlap with marketing than traditionally expected.

CRM 86

CRM Marketers Marketing Communications 86

Jeff Bullas

FEBRUARY 23, 2023

Copyhackers Niche : Copywriting/Startups/Marketing/Freelancing Amount : $325 Payment Method : Paypal Copyhackers is interested in practical content for startups, marketers, freelancers , and designers.

Finance 360

Finance Copywriting Health User-Generated 360

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 119

Transform Copywriting Email Marketing Shoppers 119

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.

Customer loyalty 110

Customer loyalty Copywriting Communications User-Generated 110

Martech

APRIL 1, 2025

Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Invest in ongoing website maintenance Launching a website is a significant marketing accomplishment. Look for agencies with expertise in branding, UX, SEO, copywriting and development. Enable teams to iterate efficiently.

Transform 117

Transform SEO Copywriting User-Generated 117

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. And yet, even though testing can bring a bevy of benefits, only 17% of marketers currently use split testing to increase their landing pages conversion rates. Thats a ton of wasted marketing potential. Optimize your marketing resource expenditures.

Place 120

Place User-Generated eBook Marketers 120